easyJet and Amadeus have announce the renewal of a long-term partnership, giving Amadeus subscribers continued access to easyJet’s range of fares.
The partnership will support the airline’s evolving growth strategy, which includes a focus on business travel, and ensures that corporate travellers in particular can easily access and book the airline’s range of business friendly products such as Inclusive and Flexi Fares.
easyJet and Amadeus originally began working together in 2007.
In subsequent years, easyJet became the pilot carrier for Amadeus’ innovative light ticketing functionality, which allows travel agencies to book easyJet like any other carrier whilst the airline uses XML-technology to connect to Amadeus.
Through the continued use of this technology, easyJet will sell its range of products and seats.
Amadeus has also been instrumental in supporting easyJet’s growth of GDS-based bookings on Amadeus year-over-year.
Anthony Drury, head of business for easyJet, said: “easyJet was one of the first airlines in the low-cost sector to make its inventory available to travel agents in the indirect channel.
“It remains of paramount importance to continue our relationship with Amadeus whilst leveraging the power of light ticketing and utilising key products like inclusive fares and corporate negotiated fares.
“Around 20 per cent of easyJet passengers travel for business and we continue to deliver on the strategy we launched in 2010 to increase our appeal to the business travel sector.”
easyJet operates the leading European network flying on more of the top 100 routes than any other airline and its low fares, industry-leading punctuality and friendly service have all been important factors in helping it to both attract and retain new business customers.