The car rental brands Dollar and Thrifty, both part of Hertz Corporation, have opened 29 branches across Italy, replacing existing locations operated by a former licensee.
The new airport and downtown branches have opened in Italy’s most important cities including Rome, Milan, Venice and Naples.
In these and other major tourist destinations across the country, car rental customers with value oriented requirements will benefit from a larger, modern fleet and attractive offers.
Tom Kelley, vice president, Dollar Thrifty International, said: “The launch of 29 Dollar and Thrifty corporate locations in Italy is part of our international growth strategy across the main destinations in Europe.
“So far, we have approximately 420 Dollar and Thrifty dual-branded branches on the Continent to better cater to our customers’ mobility needs.
“By operating in strategic locations across Italy, we are able to serve the many car rental customers who seek out convenience, great value and the trust of a global brand.”
Dollar and Thrifty’s expansion in Europe started in February 2013, when the brands announced openings in Belgium, France, Luxemburg, Netherlands and Spain.
Early this year, Dollar and Thrifty launched 116 new branches in major German destinations.
The car rental brands are currently also operating in Austria, Greece, the Balearic Islands, Portugal and Switzerland.
Massimiliano Archiapatti, general manager, Hertz Italy, said: “This investment is a key initiative to ensure the success of our growth plan in Italy, one of the top destinations in Europe.
“By managing all Dollar and Thrifty locations in the country, we are taking an important step towards offering our customers a more customized and varied service.
“This move also enables us to better adapt to the continuously evolving car rental market.”