Delta Air Lines (NYSE: DAL) is expanding its outreach to small, minority- and women-owned businesses as part of an increased commitment to enhancing the diversity of its business partners. The airline is using new web-based technology developed by CVM Solutions, LLC to broaden its search for diverse suppliers and to increase purchasing from certified business enterprises owned by minorities, women, veterans and disabled persons.
Diverse businesses of all types can register online in the CVM supplier registration system at deltasupplierdiversity.cvmsolutions.com to make their businesses more readily available to Delta purchasing managers worldwide.
“This initiative is simply good for business,” said Steve Gorman, Delta’s executive vice president and chief operating officer. “It strengthens Delta’s focus on the diversity of our suppliers to ensure that we are partnering with companies that reflect the global nature of our business. It also underscores our commitment to the diversity of communities we serve.”
Over the next few years, Delta plans to increase development and mentoring of current diverse suppliers in an effort to help them gain more business in the future. The airline also is implementing a program to encourage its suppliers to broaden the diversity of their own business partners.