Cruise West Appoints remerinc as Agency of Record

2nd Dec 2009
Cruise West Appoints remerinc as Agency of Record

Remerinc, a Northwest-headquartered full-service advertising and creative marketing agency with award-winning global expertise, announced today that it has been named Agency of Record for Cruise West - the leading small-ship exploration cruise company. The appointment is effective immediately.

“Working with Cruise West has been a mission for me and my agency for some time,” said remerinc CEO and Creative Director, Dave Remer. “They offer a tremendous product ... one I’ve enjoyed myself ... and we’re very excited to be helping them strengthen their brand and profitability through stronger marketing. Some of our efforts are already at work and getting results, but a more comprehensive launch of new creative is under development and will hit in Q1 of 2010.”

Cruise West is consolidating its marketing activities to a single agency relationship to ensure integrated messaging across all of their media platforms and markets. remerinc will oversee corporate positioning, branding, marketing, online, sponsorship, and marketing communications to address both consumer and travel agent communication channels. The company will continue to focus on its position as the preferred alternative to small-ship cruising.

Dick West, Chairman of Cruise West, said, “remerinc brings us fresh, innovative thinking in the battle to win over the hearts and minds of our guests. As we roll out to new markets around the globe, it’s important that we have a marketing partner with experience in both national and international markets. “

Added Cruise West President and CEO, Dietmar Wertanzl, “We need to evolve the Cruise West brand in order to reinforce our key differentiation within the marketplace. remerinc has a successful track record in driving similar brand evolutions and their expertise is already serving us well. We’re confident they can help us take our brand and overall marketing communications to the next level.”



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