Cruise West have announced that they ceased operations on Saturday, Sept 18th. For the last year, Cruise West has aggressively pursued a number of options with interested parties to maintain operations, including investment, selling assets, and selling the company. In part because of the most recent dip in the markets and the continued lack of economic confidence, these options have not come to fruition.
“I have never given up hope that we might be able to find a way to survive by working with the various interested parties. I am absolutely heartbroken that this family legacy has come to an end,” shared Dick West, Cruise West’s Chairman and Managing Director. “We have a product that appeals to the type of traveler who wants to experience the destination, not the inside of a ship. We have a passionate following of repeat guests and I am particularly distressed that our most loyal guests who have booked with us will now not be able to travel. We have done absolutely everything to maintain operations, but with limited resources and the current tight financial market, we simply cannot continue.”
With the exception of the Sept 22 Danube Cruise, Cruise West has canceled all future cruises in 2010 and beyond and Cruise West has taken steps to notify booked guests via phone, email, and through media outlets. “It is with a heavy heart that we close our doors, knowing that guests, travel agents, and partners will not receive the personal attention that they have grown to expect from us,” said Dick West. “I want to extend my most sincere thanks to our loyal employees, many of which have been here for decades. I am devastated that, though they have given abundantly of their time and energy, we will be unable to continue delivering memorable experiences,” continued West. Last week, Cruise West commenced layoffs of their staff, with a very small staff staying on to help with shutdown efforts.