The award-winning luxury cruise company Celebrity Cruises today announced a new partnership with leading food and recipe website, Great British Chefs. The rapidly growing website, with over 100 featured chefs boasting 120 Michelin Stars between them, is one of Britain’s leading authorities on great cooking and inspires food lovers with a vast selection of recipes, tips and how-to videos.
The six month partnership offers Celebrity Cruises the opportunity to share its culinary expertise with users of the website who have an enthusiastic passion for food and cooking. The campaign will showcase a variety of recipes and ingredients from a number of global destinations, all inspired by cities, towns and harbours on offer from a Celebrity Cruises’ holiday.
Commenting on the partnership Toby Shaw Director of Marketing and PR for Celebrity Cruises UK and Ireland said: “Food, drink and the dining experience is central to a Celebrity Cruises holiday and we look forward to developing our relationship with Great British Chefs. We’re always looking for new and innovative partnerships that help us reach a new audience who might not be aware of the exceptional choice of great food and stunning wines offered on Celebrity Cruises. We’ll be working closely with the team at Great British Chefs to provide both our collective audiences with new creative ideas and recipe recommendations.”
Focusing on a series of recipes on a monthly basis, designed by Great British Chefs such as Pierre Koffmann, William Drabble, Marcello Tully and Andy McLeish and a group of influential food bloggers, the content partnership will make the most of the great foodie credentials of Celebrity Cruises and Great British Chefs. The recipes, created by some of Britain’s most influential chefs, will be inspired by a particular region or location visited by Celebrity Cruises to bring to life the diverse dining experiences a cruise offers, from Mediterranean sea bass to confit duck from the South of France.
The campaign itself will run across a number of platforms and will include food blogger engagement, social media promotions and competitions and separately created web content.
Celebrity Cruises’ contemporary fleet offers a modern luxury experience with its cutting edge design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity Cruises can provide, all created to provide an unmatchable experience for holidaymaker’s precious time.
Great British Chefs is a premium brand that provides food lovers with great recipes, tips and how-to videos from the very best chefs in Britain.