Datalex and Dolphin Streamline Selling of Tailor-made Itineraries for Travelbag



Travelbag recently commenced operation of its fully integrated selling and management system for tailor-made land packages, developed by leading technology suppliers, Datalex, and Dolphin Dynamics.

Incorporating a fully integrated travel fulfilment and back office system, the combined Datalex


BookIt! FARES (TM) land rates engine and Dolphin for Windows (TM) solution enables faster and more efficient pricing and validation of ground products including hotel, car, insurance, attractions and packages. When a booking is confirmed, the itinerary details and prices are automatically handed over to Dolphin for Windows, which manages the fulfilment of the booking, payment collection, reconciliation, customer relationship management, in addition to the travel accounting and MIS (Management Information System) reporting.

“Our successful relationship with Dolphin Dynamics enables us to develop comprehensive, integrated IT solutions to improve efficiency and productivity, reduce errors, and streamline operations for Tour Operators and Travel Agents,” said Aidan Brogan, SVP Global Sales and Marketing, Datalex. “The solution we have implemented for Travelbag enables consultants to focus on the business of selling and creates an environment where they can concentrate on dynamically building customised itineraries and packages without having to understand the complexities of contract and pricing issues.”

According to Peter Bradshaw, Finance Director, Travelbag, “Our business requires that we are able to offer a wide range of products and combine these into unique itineraries for our customers in real time. Datalex and Dolphin Dynamics were uniquely placed in being able to provide the technology we needed to do this.”

Roberto Da Re

, Dolphin Dynamics President and Head of Enterprise Sales, said, “We are delighted that Travelbag has chosen our combined solution. Extensive use of XML messaging between BookIt! FARES and Dolphin for Windows enables us to provide seamless data transfer between the two products. We are looking forward to the next few months during which this integrated and highly automated solution will streamline Travelbag’s operation from start to finish.”


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