Jumeirah and BA Enter Partnership

Dubai-based luxury hospitality group, Jumeirah International, has announced the launch of a partnership with British Airways, offering British Airways Executive Club members the opportunity to earn miles while staying in any of the Jumeirah International hotels in Dubai and London.

The tie-up entitles all valued British Airways Executive Club members the opportunity to earn 3 Miles per US dollar on eligible spend in all Jumeirah International hotels in Dubai and London. This affiliation with Jumeirah International will offer one of the most generous hotel partner mile earning opportunities to members of British Airways Executive Club programme.

To celebrate, Jumeirah International will be offering Double Miles for eligible stays for the remainder of 2002 at its hotels in Dubai and London, special rates at Wild Wadi Water Park and other initiatives, which will be introduced over the next few months.

In addition to the Group’s longstanding partnership with Emirates Airlines, Jumeirah International has recently entered into a relationship with Delta and ANA. British Airways is the latest addition to the rapidly expanding list of airline partners for Jumeirah International providing the Group with valuable global marketing and distribution opportunities to over three million British Airways Executive Club members In addition, the ability to earn miles on the Executive

Club programme at British Airways, one of the world’s largest, strengthens Jumeirah International’s value proposition to guests visiting its hotels in Dubai and London.

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Bill Walshe, Corporate Director of Sales & Marketing for Jumeirah International comments: “We are delighted to partner with British Airways and look forward to welcoming British Airways Executive Club members to our hotels in Dubai and London”. He adds:” We took over the management of The Carlton Tower and The Lowndes Hotel in December last year and by partnering with British Airways we will be able to give even greater strength to our guest offerings in the key source markets of the USA and the Far East”.

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