BA signs up new hotel partner - Le Meridien

7th May 2002

BA Miles, the frequent flyer currency for British Airways Executive Club, last week announced a new partnership deal with independent luxury hotel group, Le MÌ©ridien, which allows Executive Club members to earn even more BA Miles than ever.

The offer, available to Executive Club Members immediately,will mean that they can earn 250 BA Miles per night for up to a five consecutive night stay, a potential total of 1250 miles.

Charles D’Oyly, director of partnership and marketing said: “We are delighted to welcome Le Méridien on board. Being a BA Miles collector means far more than just flying on British Airways, it’s a lifestyle. In keeping with this way of life, the latest deal with Le Méridien allows BA Miles collectors to keep earning miles while they enjoy the excellent standard of accommodation and service at Le Méridien hotels and resorts.”

Norman Bekker, Le Méridien’s partnerships manager said: “British Airways routes cover the majority of the key destinations where we have an hotel or resort. We can now offer BA Miles members the choice of 144 hotels in 55 countries and an opportunity to earn additional Miles when they stay with us.”

Le Méridien guests can also book two nights for the price of one, although BA Miles can only be earned on the one night paid for.




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