London, Wednesday, March 31, 1999: Tiffany Hall has been appointed Head of UK Sales for British Airways.

Moving from her post of General Manager Alliances, she succeeds Dan Brewin, who, as previously announced, is moving to New York as Executive Vice-President Sales and Marketing USA.

In her new role, reporting to Dale Moss, Director of Sales, Tiffany will lead a team charged with earning almost £4 billion for the airline in its home market, through travel agents, British Airways’ own travel shops, telesales centres and the internet.

Announcing her appointment, Dale Moss said: “We were very fortunate in having a number of highly-qualified, top-calibre internal candidates for this post. Tiffany was the eventual choice because her skills and experience ideally match the challenges we are handling in the UK sales arena at this time.”

It is a return to UK Sales for Tiffany. She served as the airline’s Marketing Manager UK Sales between 1992 and 1995 and then General Manager Leisure Sales for two years.

She joined the airline in 1989 working initially in a strategic market development role and then in developing a leisure strategy for the airline. This was followed with a stint as Marketing Manager for British Airways Holidays.

After her initial time with UK Sales, she moved to New York as Senior Vice-President Alliances and Business Support, responsible for relationships with American Airlines and for support departments in the States.

Since she returned to the UK last year, she has been reporting to John Patterson, Director of Alliances, responsible for implementing relationships with other airlines including the launch of the oneworld alliance.

Before joining British Airways, she worked for the Granada group as Development Manager in its travel division, and as a consultant with Braxton Associates.

For the past year, she has served as a Board Member with the London First Centre, which promotes inward investment in London.

Aged 34, she is married with two children - Miranda, aged 5, and Henry, aged 3 - and lives at West London. She lists tennis among her hobbies.

She said: “I am really looking forward to returning to my sales roots. I had a fantastic few years working in UK Sales. For all of us in the travel business, these are exciting, challenging times, with our customers demanding ever improving service and ever higher value. I am looking forward to working with the trade in meeting those needs - selling the best airline service in the world.”

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