lastminute.com
, online provider of travel and leisure solutions and
Rivals.net, the UK`s number one sports website, today announce a new
marketing partnership to promote both sites` widespread sporting
offerings.
The partnership ties together lastminute.com`s sports
section and Rivals` complement of established sports sites.

lastminute.com links will be positioned on the navigation bar of all
Rivals.net
web sites and promoted through creative marketing on the
Rivals Digital Media sites, Rivals.net, Football365.com, PlanetF1.com
and PlanetRugby.com.

Reciprocally, Rivals will receive links and branding on
lastminute.com`s sports homepage feeding back to the Rivals.net site
as well as links on sports categories pages.

In addition, Rivals.net and lastminute.com will run competitions on
Rivals.net`s web sites.

Carl Lyons, Head of UK Marketing for lastminute.com, said:
“lastminute.com has a terrific range of sports offers, and by working
with Rivals, the UK`s number one sports sites, we`ll be making them
available to more fans than ever before.”

Chris Reed, Marketing Director for Rivals Digital Media, said: “We`re
delighted to be able to team up with lastminute.com for this joint
marketing campaign. Not only is lastminute.com one of the most
established brands in the online arena, but more importantly, it
offers a perfect fit for Rivals as its chosen sports hospitality
partner.”

Related stories on ITN:

(08/04/2002) Major Acquisition for Lastminute.com

(08/02/2002) Japanese Joint Venture for lastminute.com.

(03/12/2001) Online Partner Marketing For Lastminute.com & Travelselect.com

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