Partnership with Rivals

12th Apr 2002
, online provider of travel and leisure solutions and, the UK`s number one sports website, today announce a new
marketing partnership to promote both sites` widespread sporting
The partnership ties together`s sports
section and Rivals` complement of established sports sites. links will be positioned on the navigation bar of all
web sites and promoted through creative marketing on the
Rivals Digital Media sites,,,

Reciprocally, Rivals will receive links and branding on`s sports homepage feeding back to the site
as well as links on sports categories pages.

In addition, and will run competitions on`s web sites.

Carl Lyons, Head of UK Marketing for, said:
“ has a terrific range of sports offers, and by working
with Rivals, the UK`s number one sports sites, we`ll be making them
available to more fans than ever before.”


Chris Reed, Marketing Director for Rivals Digital Media, said: “We`re
delighted to be able to team up with for this joint
marketing campaign. Not only is one of the most
established brands in the online arena, but more importantly, it
offers a perfect fit for Rivals as its chosen sports hospitality

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