Sabre Signs Exclusive Agreement with Cyberes

21st Mar 2002

Cyberes plc has signed an outsourcing agreement with Sabre, the worldå?fs leading provider of technology, distribution and marketing services to the travel industry.

will use Cyberes?f unique on-line travel reservation system as a cost-effective channel to deliver over two million net fare combinations to existing and potential travel agency customers.

estimates that the potential market for this product is approximately 100,000 Independent Travel Agents (ITAs) worldwide.

Travel agencies will be offered a connection to the Internet-enabled Cyberes system free of charge.  The system will benefit smaller agencies in particular as it gives them real-time access via the Internet to Sabre?fs vast array of published IATA flights and Cyberes?f specifically negotiated fares, without the need for dedicated hardware or telecommunication links.

Sabre will support the outsourcing agreement by working with Cyberes to market the solution to existing and potential customers in the UK, Ireland and the Nordic region.


David Brown, Sabre?fs vice president for the UK, Ireland and the Nordic region, said: ?gFor some time, we have been looking for a cost effective reservation system that will allow Sabre to improve its service to smaller customers in particular, and help build our market share in that segment. Cyberes provides us with a proven, easy-to-use reservation system that will take our massive flight offering straight to the heart of the smaller travel agency at low cost. 

“Our extensive testing of the offering in the UK and Scandinavia has proved very positive and we will be rolling it out there first, then building our presence elsewhere.?h

Tariq Malik, chief executive of Cyberes said: ?gThe agreement with Sabre is an important step forward for Cyberes and a major endorsement of our technology and system.  We have the opportunity to build on Sabre?fs considerable international presence and network to develop a new revenue stream with smaller travel agents outside of the UK, minimising risk and costs associated with market entry.?h

Related stories on ITN:

Cyberes Launches Remote Ticketing Service

(29/03/2001) Telewest To Use Cyberes System

(20/02/2001) Cyberes Plc Adds Delta Air Lines To Its Airline Partners



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