launches enhanced reservation service announced today the launch of its new, enhanced hotel reservation service that makes it easier to find the best hotels and the best deals. The service provides a streamlined yet powerful shopping experience with comprehensive hotel information, multiple search options and’s hotel guest scorecard/review programme for hotels.  Key features of’s new hotel reservation service include:

  * New, comprehensive guest scorecards for hotels. Most hotels now feature a detailed guest scorecard. The scorecard ranks the hotel’s popularity among Priceline hotel guests and shows when a hotel is ranked among the top-rated hotels for a specific city. Also, each hotel receives a guest satisfaction score in 5 different satisfaction categories - overall quality, cleanliness, staff, location and dining. Unlike other hotel review services that allow anyone to post a review, the scorecards are based on surveys that hotel guests receive after they’ve completed their stay.
  * Enhanced guest hotel reviews and exclusive Zagat reviews and ratings. Now, guest hotel reviews can be sorted and grouped according to 7 different traveler types - solo travelers, groups, seniors, couples, families with teens, families with young children and business travelers. This gives potential hotel guests the ability to search their hotels through the eyes and experiences of like-minded travelers. also offers exclusive hotel and restaurant ratings and reviews from Zagat Survey, LLC.
  * Similar hotels. We’ve made narrowing your hotel choices more convenient and quicker. Now, for each hotel, also suggests similar popular hotels you might want to consider. This allows hotel shoppers to compare hotels and choose the one that’s right for them.
  * Expanded Winning Bids feature.’s successful Winning Bids feature just got a lot bigger and has been expanded to include hundreds of cities around the world. As visitors are shopping hotels on, they’ll see examples of recent winning bids from Name Your Own Price® hotel guests for specific star-levels across various neighborhoods in that city. Shoppers can find the best published price hotel, or they can bid up to half-off for a room through’s Name Your Own Price hotel service.

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