Shangri-La in distribution drive

Shangri-La Hotels
and Resorts has chosen SynXis as its long-term distribution partner.
Shangri-La is Asia Pacific’s leading luxury hotel group; its 54
properties include 24 leading hotels in mainland China. Shangri-La’s
rapid expansion plans include properties throughout Europe and North
America.

  Shangri-La properties will use the RedX Distribution Management
System to distribute inventory to the global distribution systems
(GDS) where they will be marketed to hundreds of thousands of travel
agents and online travel sites, enabling millions of online consumers
to book their properties. Shangri-La will use SynXis to manage and
promote its private label chain code, SG, and cited SynXis’ experience
and success in this area as key to their decision to switch to SynXis.
SynXis manages 34 private-label chain codes - more than any other
distribution provider in the marketplace.

  Properties that have switched to RedX consistently see immediate
year-over-year (“same-store-sales”) increases in booking volumes of
between 11 percent and 23 percent during the first six months after
the switch.

  SynXis will support Shangri-La from its regional support centres
in Singapore and Hong Kong, providing properties with the expertise
necessary in the local markets. Moreover, Shangri-La will benefit from
the Chinese and Japanese versions of the RedX Control Center.

  RedX Channel Connect will link Shangri-La’s properties, via RedX,
directly to online travel sites such as Travelocity, lastminute.com
and ZUJI, and enable the hotels to better differentiate their products
by providing information such as detailed stay policies and child
pricing directly to retail points of sales. Shangri-La will
collaborate with SynXis to develop new Channel Connects to the leading
online travel agents throughout the Asia Pacific region.

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  “Shangri-La has outstanding properties and offers its guests the
highest level of service, so we were not surprised that they had very
demanding requirements for a distribution solution,” said Scott Alvis,
president and general manager of SynXis. “This win is especially
rewarding for SynXis as our whole global team came together and put
forth a customized solution to meet Shangri-La’s specific needs. We
are looking forward to adding them to our growing and prestigious list
of customers in Asia Pacific and throughout the world.”

  SynXis is a key part of Sabre Holdings’ portfolio of services in
the hotel space. Together, SynXis and Sabre enable hoteliers to sell
more rooms, provide better customer service and increase revenues.
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