Northwest unveils new uniforms

13th Dec 2007

Northwest Airlines
has unveiled new uniform designs for its flight
attendants and airport customer service employees during a high-energy
runway fashion show at Detroit Metropolitan Airport.The new uniforms,
the first redesign in nearly 17 years, were developed over a two-year
period by Northwest employees and designer Miranda Moss to ensure
ideal form, fit and functionality.

  A Northwest Employee Involvement Team, consisting of employees
from various work groups, led the new uniform initiative and worked
collaboratively with employees and the designer on every aspect of the
design process. The new uniform designs offer dynamic colors and
styles, and include components that can be mixed and matched to create
several ensembles, while at the same time, maintain a consistent NWA

  The new uniform designs retain a sense of classic style while
incorporating high-tech modern fabrics which are appealing to the eye,
comfortable to wear and offer increased functionality. The new
uniforms consist of more than 15 components for maximum versatility
and feature a palate of colors including charcoal gray with a hint of
red, white and periwinkle blue.

  “Northwest employees undertook an in-depth process to develop
uniforms that not only meet their needs in terms of choice and
comfort, but uniforms that also represent the new direction of
Northwest,” said Mike Becker, senior vice president, human resources
and labor relations. “A runway fashion show was the ideal way to
introduce our new uniforms and to highlight the excellent design work
our employees created during this process.”

  The fashion show featured 28 Northwest flight attendants and
customer service employees from the U.S. and Asia who modeled the new
uniforms. The event also featured the modeling services of Ashleigh
Turner, a Grosse Pointe, MI Make-A-Wish Foundation teen who dreams of
participating in a runway event. Northwest also partnered with Douglas
J Aveda Institute to provide make-up and hair styling for event


  Flight attendants and airport customer service employees will
begin wearing the new uniforms in fall 2008.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation