Travelocity has launched FareWatcher Plus, a free, personalized service that automatically tracks the best round-trip airfares to selected destinations and sends e-mail alerts to subscribers when prices change.“Airline prices change by the second, and we understand how difficult it can be to find the trip you want at the price you want ,” said Jeffrey Glueck , chief marketing officer Travelocity. “It’s impossible for travelers to dedicate time every day to search for the right price on airfare. With FareWatcher Plus we are making it easier for them to find the trip they want at the price they want . For example, in the Dallas to Boston market this year we have tracked fare drops of more than $40 on 28 different days - the most we’ve seen in 2007.”
FareWatcher Plus is the next-generation service that features an easy-to-use control panel for setting up fare tracking and email alerts and also expands the capabilities of Travelocity’s original FareWatcher by not only giving travelers the flexibility to simultaneously monitor roundtrip airfares from ten city pairs and search links to low price package deals to their chosen destinations.
These enhancements add relevance to the traveler’s shopping experience now more than ever as pricing data from Travelocity’s parent company Sabre Holdings shows that in 2007 on average 369,492 domestic fares change daily, an increase of approximately 15 percent year-over-year. A recent example of FareWatcher’s value occurred when fares from Phoenix to San Jose dropped from $255 to $103 in one day. Travelocity customers subscribing to the service jumped on the deal, producing the most bookings from a FareWatcher email alert in 2007.
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