Seddon joins IHG as marketing chief

InterContinental Hotels Group has announced Tom Seddon as chief marketing officer, effective November 1st.Seddon, 39, will join IHG’s Executive Committee, reporting directly to chief executive Andrew Cosslett.  He replaces Peter Gowers who was recently appointed chief executive of IHG’s Asia Pacific region.
Seddon joins from restaurant business SUBWAY ® where he was chief executive of the company’s franchisee advertising fund trust, heading up worldwide sales and marketing activity.
Prior to that, Seddon worked for IHG in the United States in a number of senior roles including senior vice president, Americas brand performance from 2002-2004 and prior to that was responsible for the company’s distribution channels and global revenue management as senior vice president of strategic services.  He also headed up sales and marketing for the Holiday Inn brand family in the Americas from 1997-2000.  Earlier in his career Seddon held senior positions at Mercer Management Consulting and at Motorola Communications in the UK.
Andrew Cosslett, chief executive, said: “We are delighted to welcome Tom back to IHG. He is well known and well respected throughout the industry. I am confident his deep knowledge of our business together with the fresh perspective he will have gained over the three years he has been away will serve him and the company very well.”
In the role of CMO, Tom will be responsible for IHG brands InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn and Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo and for guest loyalty programme Priority Club Rewards, which has 33 million members worldwide.
He will oversee global marketing strategy for each brand including worldwide sales, brand management, and distribution marketing.
Seddon holds a Bachelor of Science (BSc) and a Master of Engineering in Electrical and Electronic Engineering from the University of Bath.
He is married with two children and will relocate with his family from Connecticut in the USA to the UK to take up his new position.