Sandals and Beaches innovate in 2007

Since opening the first Sandals Resort on the most picturesque stretch of sand in Montego Bay, Sandals and Beaches Resorts have laid claim to 16 prime beachfront properties throughout the Caribbean.  Each resort in the portfolio shares a commitment to service and hospitality that is consistent across the board. 

However, to stay on top, it is imperative to continually make improvements, not only to exceed the expectations of loyal guests, but also to attract today’s luxury traveller - a customer who grows more and more savvy each day.  As a result, in 2007, Sandals and Beaches Resorts will unveil resort expansions in Antigua and Turks & Caicos, launch new on-property partnerships to enhance the guest experience, and introduce ultra luxurious suites in St. Lucia.

“Sandals and Beaches Resorts are recognised worldwide for providing unparalleled holiday experiences. It is our responsibility and commitment to continue to invest in each one of our resorts to stay on top,” said Gordon “Butch” Stewart, chairman of Sandals and Beaches Resorts. “This year is no exception as it will bear witness to several innovations and renovations across the brand, including resort expansions and new partnerships.  It is our goal to continue to redefine what a luxury Caribbean holiday should be.”

Voted “The World’s Most Romantic Resort” ten years in a row at the annual World Travel Awards, Sandals Grande Antigua Resort & Spa will unveil a five-star, all-suite Mediterranean Village on 1st June 2007, a $70 million expansion to the resort’s existing 193-room Caribbean Village. 




The Mediterranean Village will feature 180 spacious suites in six room categories, all boasting spectacular ocean views.  The expansion will also include a sixth freshwater pool, the largest in the Eastern Caribbean complete with a Signature Sandals pool tower and swim-up bar; the Eastern Caribbean’s largest whirlpool; four new restaurants; and an expanded Red Lane® Spa.

Stewart recently announced that Sandals and Beaches Resorts have become the first all-inclusive resort company to partner with California’s legendary Beringer Vineyards, bringing the wine country to the tropics.  The evolving programme is designed to enhance the guest experience through delicious wines, wine-centred education and entertainment, and superior wine service standards.  Guests will enjoy an expanded selection of five complimentary house wines, bottled exclusively for Sandals and Beaches by Beringer.  Additionally, great new wines from Beringer’s portfolio-mates from California, Australia, Italy and New Zealand, with additional offerings from France and Spain, will be available through an enhanced Manager’s Wine List at all signature Sandals and Beaches restaurants.  A Chairman’s Choice list of celebratory wines will offer the crème de la crème, including wines from some of Beringer’s most highly respected sister wine estates, including Chateau St. Jean, Etude, Penfolds, and Stags’ Leap Winery. 

At Sandals Grande St. Lucian Spa & Beach Resort, eight additional Rondoval Suites, Sandals’ most popular room category, will unveil in summer 2007, bringing the total number of suites within this category at the resort to 18.  These expansive, circular cottages offer guests 1,400 sq. ft. of luxury, complete with large, flat-screen plasma televisions, separate sitting areas with a sofa and desk, in-room Jacuzzi tubs with skylights and separate shower areas with glass mosaic tiling.  Outside, the suites feature a 350 sq ft. pool desk with a private Jacuzzi, plunge pool and hammock for guests to relax in.  At Sandals Regency St. Lucia Golf Resort & Spa at La Toc, the resort will elevate luxury to a new and unprecedented level with the introduction of seven Bluff Suites, private villas with three lavish levels of luxurious living space.  Located on a lush parcel of land on a coral cliff perched high above the sea, the suites will feature 700 sq. ft. of richly appointed living space, marble-tiled sun decks, private plunge pools and whirlpools.

Also, in Spring 2008, Beaches Turks & Caicos Resort & Spa will unveil a $100 million resort expansion, a new Italian Village.  The expansion is comprised of 180-family suites, featuring separate children’s rooms with bunk beds, Xbox® game consoles and state-of-the-art plasma TVs.  Also, a brand new Pirates Island Waterpark will be launched, representing the largest comprehensive aqua playground in the Caribbean.  The water park will be ten times larger than the resort’s current park and will include play areas for all ages, including a surf simulator for teens, a lazy river for parents and a wet/play area for toddlers.  The Village will also serve up additional gourmet dining options, a shopping village, a black-light themed teen lounge, expanded Pirate-themed Kids Camp facilities, and more.