St. Regis Washington begins major renovation

The landmark
St. Regis Hotel, Washington, D.C. closes September 1 for a 10-month
renovation and lavish makeover in all public spaces, rooms and dining
areas.“Guests will experience a new echelon of bespoke luxury and elegance
when the property reopens in July 2007,” notes Laura Schofield, General
Manager.  “The new St. Regis Hotel, Washington, D.C. will add an
unrivaled dimension of luxury and hospitality to the nation’s capital as
only St. Regis can present.”

The extensive makeover elevates the legendary Washington property to
assuredly become the unrivaled leader in the luxury hotel realm in the
nation’s Capital.  Over the past 80 years, the hotel has witnessed the
haute monde circulate including celebrities, politicians, socialites,
business magnates and every US President since Calvin Coolidge cut the
ribbon at its grand opening. 

Personalized assistance and amenities, enviable locations, butler
service and luxuriously localized design are recognized worldwide as
hallmarks of the St. Regis experience.  In transforming the St. Regis
Hotel, Washington, D.C. to new levels of impeccable service and refined
elegance, the makeover will add luxury to luxury.

Elements of the substantial makeover and reconstruction include:

o   Complete renovation of all rooms and an addition of 15 suites at a
cost in excess of $150,000 per room
o   Makeover of all public areas, including the lobby, ballroom,
fitness center and all meeting rooms
o   Landscaping of the Crystal Terrace garden
o   Reméde spa with separate floors for men and women

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Sills Huniford, the renowned New York City-based interior designers who
recently redesigned, to great acclaim, the interior of the St. Regis
Hotel, New York, the flagship property of the St. Regis brand, are
responsible for the new interiors.  Famed for a client list that
includes Tina Turner, Vera Wang, Anna Wintour and sundry Rockefellers,
their work is routinely featured in Architectural Digest and Vogue.
They have earned worldwide recognition for their extraordinary ability
to seamlessly blend classic and contemporary styles.

The design vision embraces the residential motif, while imparting a
fresher, brighter and more modern aesthetic in a color palette of rust
and gold - Sills Huniford’s signature hues - with custom-designed
furnishings comprised of the richest materials.  The goal is for guests
to feel as if they have a Washington pied-á-terre of their own.

The new design of the hotel targets the discerning requirements of the
luxury traveler.  The current number of rooms will be reduced from 193
to 178 to create 15 additional suites - always the principal
accommodation sought by the upscale luxury traveler. 

All guest rooms offer amenities commensurate with the St. Regis
signature services:  wireless Internet, 32” Plasma televisions with
surround sound, DVD players, personal fax machines, Pratesi linens,
Reméde amenities and Waterworks bathrooms with mosaic tiles and
custom-designed fixtures.

According to Ms. Schofield, the St. Regis Hotel, Washington, D.C. is
known for its legendary Butlers, who, essentially operate as a guest’s
dedicated personal assistant.  After the renovation, all guests will
need only press the “Butler Button” on their guest room phone in order
to summon him to coordinate their requests.  Each suite has dedicated
and personalized St. Regis Butler service which includes welcoming
guests and unpacking on arrival, complimentary pressing of two garments,
coffee or tea with wake-up call and a personalized amenity at turndown.

St. Regis Butlers may be called upon to coordinate business details,
arrange reservations at restaurants and theaters or run errands.
Additionally, the renowned St. Regis Butlers will be equipped with
wireless handheld devices enabling guests to email their wishes from any
location to their personal Butler.  St. Regis is the first hotel brand
to institute such a service.

The renowned outdoor Crystal Terrace, a coveted location for
Washington’s preeminent events - especially weddings and very special
social gatherings because it is the only exterior space of its kind in
the city which can accommodate up to 300 people - will be replanted to
create a more European ambiance.

The St. Regis Hotel, Washington, D.C. is located at 923 16th and K
Streets, NW, just two blocks from The White House, and is convenient to
galleries, museums, monuments and other capital attractions.  While over
the years the hotel has received many awards from Condé Nast Traveler
and Travel + Leisure, the makeover will undoubtedly land it on the top
of most magazine’s World’s Best lists.

The hotel is owned by Brickman Associates in partnership with New Valley
Corporation and Haberhill LLC.  Brickman Associates is a real estate
operating and investment company that owns hospitality, office and
residential properties throughout the United States.  The firm operates
from its headquarters in Manhattan.

St. Regis Hotel, Washington, D.C. has also been nominated this year for a

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World Travel Award as United States: East Coast’s Leading Hotel.
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