PIA, Sabre ink deal

Pakistan International Airlines (PIA) is contracting with Sabre Airline Solutions to use Sabre WiseVision Sales Essentials, a tool that helps airlines extract decision-support information from global distribution systems (GDSs).

Sales Essentials will provide the airline with valuable information about agency activity, helping strengthen its marketing initiatives to shift and capture new market share. Airlines using Sales Essentials have experienced an increase of up to 10 percent in booking share in specific markets.

PIA, a long-time customer of the Sabre Airline Solutions business, joins more than 30 airlines worldwide that use WiseVision data analysis products.

“Sales Essentials will help us drive our network expansion goals into new markets, provide more clarity around our agency distribution channel in existing and planned markets, and increase efficiencies in our sales and planning departments,” said Alamzeb Afridi, general manager of marketing support systems for PIA.

“Sales Essentials provides advanced reporting and data analytical capability that enables airline users to identify and use the best revenue opportunities at agency or market level,” said Mike Douglass, vice president of airline products and services for Sabre Airline Solutions. “PIA will be able to identify markets with expansion possibilities and increase revenue by focusing on agency activity and shifting competitive high-yield bookings in key markets.”