Spas of America looks to Google

8th May 2006

Spas of America is signing a new content relationship with Google, to use their interactive maps to illustrate the location of premium Member spa listings.

“Spa & Wellness travel continues to be one of the fastest-growing components of the Travel & Leisure industry,” says Spas of America president and founder Craig Oliver, who attributes the growth to demographics, increasing affluence, and a rising health consciousness.

A study released this month by the Canadian Tourism Commission and the International Spa Association estimated the number of “spa-travelers” seeking spa vacations was 20.4 million in the United States and 1.8 million in Canada.

With over 350 spa listings, puts North America’s best resort, hotel and destination spas at the fingertips of both domestic and international spa-travelers. “Whether guests fly from Europe, Asia or within North America, or choose a drive-to destination, Google’s interactive maps make travel planning much easier,” says Oliver.

Two spas recently listed on Spas of America illustrate the range of vacation experiences. The Mountain Harbor Resort and Spa on Lake Ouachita, in Mount Ida, Arkansas, set amongst the beauty of the Ouachita National Forest on the shores of Arkansas’ premier lake, is attracting new customers all the time. Spa Director Debi Barnes says, “While many of our guests are from Arkansas and neighboring states, our exposure from our Spas of America listing provides us with targeted exposure to a wide audience.”


Located in the heart of Niagara’s wine region, 100 Fountain Spa at The Pillar and Post is popular with both American and Canadian guests.  General Manager Paul MacIntyre says, “Our new integrated Spas of America map provides value to our audience on both sides of the border by helping them visualize our location, whether they’re flying to us or planning a drive-to vacation.”

Spas of America’s premium Member listings provide valued information to the international spa customer and deliver qualified traffic to a Member’s website or 1-800 number for booking information. In addition to featuring an integrated Google map, premium Member listings rank at the top of all applicable searches, with an image. Member listings also feature up to ten dynamic images and a 300-word professionally edited and searchable description.



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