W Hotels Opens First Property in Canada

16th Nov 2004

W Hotels Worldwide, a collection of
world-class hotels with a unique balance of comfort and leading design,
will make its bold entry into Canada with the opening of the W Montreal
this October. Transforming the former Banque du Canada building in the
historical Square Victoria in Old Montreal, the hotel is connected to the
Convention Center and an underground concourse that marks the cultural
rejuvenation of the area with retail shops, fine dining and nightlife. W
Montreal will make its mark with an inviting W Living Room experience,
oversized guest rooms, an appealing restaurant, three scenic bars and a
destination Spa. “Montreal is a beautiful city with a unique sense of style and cultural
energy you can’t find anywhere else on the planet,” said Barry Sternlicht,
Chairman and C.E.O. of Starwood Hotels and Resorts Worldwide, Inc. , W’s
parent company. “It’s a perfect setting to introduce Canada to W and we’re
thrilled to be a part of it.”


Upon entering the hotel, guests will be welcomed under a sexy lit canopy
setting the mood for the W’s renowned Living Room experience, a 3,000
square foot space for social gatherings. Plush sofa-style chairs and
playful rows of pillows, soothing beats and colorful cocktails will ease
guests into a unique retreat. A glowing red welcome desk located next to
the concierge offers W’s signature “Whatever/Whenever” service, whether
it’s cookies and milk at 2am or a last-minute tuxedo fitting. The Living
Room will also feature three 12-foot high waterfalls with water trickling
down sculptured glass which will be illuminated from the back. One will be
located behind the Welcome Desk, one behind Concierge, and one facing the

Adjacent to the Living Room is Wunderbar, a lounge bar created by leading
development company bpc with an outdoor-inspired interior. Ebony floors
are complimented by stingray banquettes and oversized metallic basin
chairs, as a ceiling of copper-tinted mirror enables subtle voyeurism.
Wunderbar’s sunken, cave-like VIP area offers a sexy sanctum capped by a
Barisol ceiling. Lounging options include communal silver banquettes and
embossed velvet “Pop” chairs. A large projection screen, showing images of
Canadian landscapes, serves as the backdrop for a stone DJ station.



The 152-room hotel features generously sized guestrooms designed to
reflect the natural elements of Montreal. W’s Signature beds with
feather-top mattress, 350 thread-count Egyptian cotton sheets and goose
down comforters, are outfitted in white fur blankets and pillows for the
cold winter months. Fresh cut flowers mirroring the lush greenery
throughout the city will be a standard in every guest room. Calming and
serene with accents of electric blue, the rooms feature oversized couches
and desks, illuminated end tables and voyeur showers, separated from the
bedrooms only by a curtain for privacy. A first for W design, each
bathroom features a peek-a-boo window, adding an element of pure fun.

The W Montreal will offer eight suites designed like no other in the city,
including five 2-level “Wow suites” at 547 square feet each and three
1,000- square-foot “Extreme-Wow” suites with 20 foot high ceilings and
floor-to- ceiling windows overlooking Square Victoria, a view exclusive to
W Montreal. The suites open up onto a spacious balcony and the scent of
the flowers from the Square below.

Standard in-room features include dual telephones, high-speed Internet
access, CD players with an extensive CD library, 27”-color TVs with
advanced in-room entertainment systems, DVD players, coffeemakers, cotton
pique bathrobes and custom bath amenities.


Located in the heart of the new Cite Internationale District, W Montreal
will entice foodies from near and far with “Otto” and its sizzling young
chefs Franco Gioffre and Gaetan Poitras at the helm. Designed by W in
collaboration with Miguel Cancio Martins of Buddha Bar (Paris) and Man Ray
(New York) fame, the restaurant will serve Italian fusion with tasty
dishes like ravioli stuffed with lobster and roasted Cornish hen. For
those seeking a more secluded atmosphere, there will be a private dining
room complete with seating for twelve. Otto will also provide 24-hour room
service for guests staying at the hotel.

Taking the grand staircase up from the Living Room, guests can make their
way to the mezzanine level where the Plateau Bar is located. Overlooking
the Living Room, the Plateau Bar will be donned in soft red and brown
tones with woven lighting fixtures and a pressed leaf bar. Happy hour will
never be the same as the financial crowds from the neighboring stock
exchange are expected to make this their new after-hours refuge.


W Montreal features Away, a 1,200-square-foot spa that will be a
destination in itself, complete with five luxurious treatment rooms where
hotel guests and locals can unwind and be pampered with the latest
treatments. Away will use G.M. Collin products exclusively in their
treatments. For those who don’t want to leave the comfort of their rooms,
in-room massages will be available. Adjacent to the spa is Detox, a
full-service fitness center with state of the art exercise equipment.


W Montreal will feature Wired, a full-service business center open 24
hours. There will be 3,000 square feet of meeting facilities on the
mezzanine level and six meeting studios. Sensory Setup, a W practice
designed to liven up meetings with soothing music, explosive tastes and
stimulating visuals, will ease guests into a creative frame of mind.


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