Microtel Ranked Highest in Economy/Budget Segment

3rd Aug 2004

For the third consecutive year, Microtel
Inns & Suites, has been ranked highest in guest satisfaction among
economy/budget hotel chains in the J.D. Power and Associates 2004 North
America Hotel Guest Satisfaction Index Study(SM). The brand outperformed
competitors by a wide margin in four of six key guest satisfaction
measures including check-in/check-out, guestroom, hotel facilities, and
costs and fees. In addition, Microtel scored highest of the 13 national
hotel brands in its segment, leading the category by an even greater
margin than in previous years. “This is shaping up to be quite a year for Microtel,” said Jon Leven,
senior vice president of marketing for US Franchise Systems (USFS), parent
company of the franchisor of the brand. “And with the roll-out of ‘Project
Reveille’ by year’s end, we will greatly extend the scope of complimentary
services and conveniences available to guests, allowing us to separate
ourselves from the competition even further.”

With Project Reveille, Microtel will become the first budget brand to
offer guests free local and long distance calls, and free wireless high
speed Internet access in every room in all its hotels, along with advance
online check-in and check-out. Guests will have unprecedented access to
Microtel online folio data, and can pre-register online, head straight to
their guestrooms when they arrive, and virtually avoid the check-out
process as well.

The 2004 North America Guest Satisfaction Index Study is based on
responses from 29,424 guests who stayed in a hotel between December 2003
and June 2004. The study, now in its eighth year, incorporates a new index
model for 2004, measuring satisfaction based on six factors: guest room,
check- in/check-out, costs and fees, hotel facilities, food and beverage,
and hotel services.

Headquartered in Westlake Village, Calif., J.D. Power and Associates (
http://www.jdpower.com/ ) is an ISO 9001-registered global marketing
information services firm operating in key business sectors including
market research, forecasting, consulting, training and customer
satisfaction. The firm’s quality and satisfaction measurements are based
on responses from millions of consumers annually.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation