United Airlines Launches New ‘p.s. (SM)’ Service

2nd Aug 2004

United Airlines today announced that the company will launch new three-cabin
Boeing 757 premium domestic service, officially known as “p.s. (SM),” that
offers customers more space and comfort, and a superior level of service
for United fliers traveling between New York and Los Angeles and New York
and San Francisco. The new p.s. (SM) flights between John F. Kennedy International Airport
(JFK) and Los Angeles International Airport (LAX) will roll-out from
October 18, 2004 to late December 2004, while p.s. SM service between JFK
and San Francisco International Airport (SFO) will roll-out from late
December 2004 to late February 2005. The new p.s. (SM) flights are open
for sale beginning Tuesday, August 3, 2004.

“The level of comfort and distinguished service usually reserved for
international flights will soon be available to our customers traveling
between New York and Los Angeles and New York and San Francisco,” said
Martin White, senior vice president—Marketing. “Our new premium
service, p.s. SM, is central in United’s business strategy to effectively
serve high-yield customers, by offering them an unmatched flying
experience with more comfort and a superior level of service in all three

Key features of United’s new p.s. (SM) service include: * More space and
comfort. p.s. (SM) customers can stretch out and enjoy an environment
created especially for their comfort and convenience: - United
First(R)offers customers the most personal space between New York and the
West Coast with the only lie-flat seat on a U.S. carrier and over five
feet of space between rows. - United Business(R) offers customers wide and
spacious leather seats with an enhanced recline and over four feet of
space between rows - an additional foot more than United Business on other
domestic aircraft. - Economy Plus(R) is now offered throughout the entire
coach cabin and has a 34” pitch versus the standard 31” pitch, providing
customers enhanced personal space. * A superior level of service. p.s.
(SM) service is the only service between New York and the West Coast that
offers access to laptop power, phones and JetConnect from every seat. -
p.s. (SM) offers direct 110V laptop power connections that require no
adaptor to customers in all classes of service. - Verizon Airfone service
will keep customers in touch while flying, and Verizon Wireless
subscribers can forward their wireless phone numbers to the Airfone
handsets at their seat. - JetConnect service keeps customers in contact
using their laptops - with instant messaging, text messaging and e-mail. *
Skillfully prepared and exquisitely presented meals. From appetizer to
salad, from main entree to dessert, United is applying the same elegant
dining options customers have come to expect from international travel to
a cross-country domestic flight. - United First and Business feature
signature Bellini champagne cocktails, specialty chocolates and new
refreshed menu choices that appeal to the most discerning palates. -
Economy Plus offers new refreshed menu choices. * Premium onboard
entertainment. p.s. (SM) customers have countless opportunities to pass
the time: - United First and Business customers may view a variety of
entertainment choices via hand-held DVD players and noise-reduction
headsets, along with ten program options. p.s. (SM) will be the only
provider of noise reduction headsets to first and business class customers
flying between New York and California. - Customized onboard video
programming is available to customers in all classes of service via
United’s overhead entertainment system.

The new p.s. (SM) service is United’s latest step in attracting and
serving elite and business customers. Other recent initiatives include:

* United recently launched Ameniti, a new, exclusive luxury travel club,
for the world’s most discerning travelers; * United reconfigured
three-cabin 747, 767 and 777 aircraft with up to five more inches of
legroom in the United Economy Plus(TM) and seven additional inches of
legroom in the United Business sections; * United added new amenity kits
that now include Crabtree & Evelyn’s all-natural bath and body care
products made exclusively for United First and United Business customers;
* United enhanced its healthy food choices for United First and United
Business customers traveling from Europe and Japan to the U.S. and on
intra-Pacific flights; and * United recently hired a new Wine Consultant,
Doug Frost, to design its in-flight wine program.



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation