Best Western Announces Three Ways To Win

Best Western International, THE WORLD’S LARGEST HOTEL CHAIN is offering
three ways to win with BestRates(R), Speed Rewards(TM) and a free trip to
a NASCAR Nextel Cup race.
BestRates offers savings up to 50 percent off regular rates at select
destinations throughout the United States, Canada and the Caribbean
between now and April 30, 2004. Rates start as low as: $54 in Phoenix; $75
in San Francisco; $81 in Miami, and $89 in Toronto. Guests need to request
BestRates when making a reservation.

Travelers can compliment their BestRates stay by enrolling in
SpeedRewards, Best Western’s new loyalty program designed specifically for
race fans. Members earn one point for every lodging dollar spent at a Best
Western. Points can be redeemed for free hotel stays, merchandise
certificates, restaurant rewards and special NASCAR-themed merchandise.

Customers who sign up for Speed Rewards on-line before April 30 will be
automatically entered to win two tickets to any NASCAR NEXTEL Cup race,
roundtrip air transportation to the race, Best Western accommodations and
a die cast car autographed by Michael Waltrip. As an added bonus, each
time a Speed Rewards member stays at Best Western through April 30, 2004
using BestRates, they will receive an additional entry in the NASCAR
NEXTEL Cup sweepstakes.

“We are excited to offer travelers a chance to cash in and win,” explains
Karmela Gaffney, regional director of Field Marketing for Best Western
International. “Best Western has three programs that make every guest a
winner. For more information visit BestWestern.com/win to see how
BestRates, Speed Rewards and The Official Hotel of NASCAR can make
traveling this spring a winning experience.”

To reserve a room with BestRates, customers can book online at
bestwestern.com, call (800) - WESTERN or contact a travel agent. The
BestRates program must be requested to receive the rate. These rates are
subject to availability at participating Best Western hotels. Consumers
can visit http://www.bestwestern.com/win for complete details on the three
promotions.

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Best Western International is THE WORLD’S LARGEST HOTEL CHAIN(R) with more
than 4,100 hotels in 83 countries and territories. Best Western is a
membership association of independently owned and operated hotels that
provides marketing, reservations and operational support to its members.

For further information please contact David Trumble, Director, External
Communications, +1-602-957-5753, [email protected], or Paige
Donnelly, Media Relations Specialist, +1-602-957-5752,
[email protected], both of Best Western International.
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