InterContinental Adds Newest Brand to Guest Loyalty Program

18th Mar 2004

InterContinental Hotels Group announced today that it
will fully integrate its newest brand, Candlewood Suites(R), into the
award-winning Priority Club(R) Rewards program beginning March 29.
Candlewood Suites was recently acquired to expand IHG’s presence in the
mid-scale extended-stay market. Priority Club Rewards members staying at
Candlewood Suites can now enjoy the full range of program benefits,
including earning points or miles for qualifying stays and redeeming
points for stays at any IHG property, including Candlewood Suites. Other
benefits available to Priority Club Rewards members include:

* Points that never expire * No black-out dates for Reward Nights *
Fastest route to elite level membership * Ability to redeem points
instantly for hotel stays * Points that may be transferred between member

“One of the reasons we were excited about becoming a part of the IHG
family is that our guests would have access to Priority Club Rewards,”
said Gina LaBarre, vice president, brand management, Candlewood Suites.
“Our brand has ranked in the top three of all U.S. hotels for guest
satisfaction and is committed to service. Being able to offer this to our
guests is a wonderful benefit.”

“Our program continues to grow exponentially because it’s the most
customer-friendly guest frequency program out there,” said Steve Sickel,
senior vice president, loyalty marketing, IHG. “We’re proud to extend
Priority Club Rewards to our Candlewood Suites’ guests.”

Priority Club Rewards is the fastest-growing hotel loyalty program in the
hotel industry. Membership has doubled over the last three years, to more
than 19 million. The program is the easiest to use and features more
sought-after benefits than any other hotel offering. Priority Club Rewards
members can stay at or redeem points at more than 3,400 hotels in nearly
100 countries.


Enrollment in Priority Club Rewards is free. Guests enroll online at, by calling 1-888-211-9874 or at the front
desk of any InterContinental(R), Crowne Plaza(R), Holiday Inn(R), Holiday
Inn Express(R), Staybridge Suites(R) or Candlewood Suites(R) hotel.

For the more than 40 million people who book travel online,
InterContinental Hotels Group was the first to offer the Lowest Internet
Rate Guarantee, which states that if a lower rate is identified within 24
hours on another Web site for the same hotel and accommodations and for
the same dates, InterContinental Hotels Group will honor that rate and
provide an additional 10 percent discount.

Priority Club Rewards is the world’s first and most global hotel loyalty
program spanning more than 3,400 hotels in nearly 100 countries. With more
than 250,000 new travelers joining the program each month, Priority Club
Rewards is the fastest-growing hotel loyalty program in the hotel
industry. Membership has doubled over the last three years, to 19 million,
with nearly 20 percent of new members enrolling via the Internet in 2003.


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