Holland America Line Unveils Redesigned Consumer Web Site

Holland America Line today
unveiled its newly redesigned and enhanced consumer Web site at
www.hollandamerica.com.
The new Web site includes comprehensive
changes to the visual design, structure, navigation system and content.
Site visitors will experience enhanced usability, more detailed
information on destinations and activities and easy access to innovative
cruise planning tools. Designed with a more sophisticated and elegant look
and feel, the Web site provides visitors with a glimpse into the premium
cruise experience before they embark on their cruise travels.

The redesigned Web site is part of Holland America Line’s Signature of
Excellence initiative, which was announced in November and is an
unprecedented investment in enhancing Holland America Line’s products and
services. One of the goals of the Web site redesign was to create a
premium online experience that is reflective of the Holland America Line
guests’ experience. Holland America Line is renowned for its distinctive
ships and the most spacious accommodations in the premium cruise category
and the new Web site’s evocative imagery and engaging text make this come
alive.

Visitors to the Web site will also get a feel for Holland America Line’s
extraordinary five-star dining experience and its tradition of old-world
hospitality and service. They will find details on enriching and
entertaining activities such as the extensive program of shore excursions
and can explore the cruise line’s compelling worldwide itineraries
including unique destinations such as Antarctica and the Amazon.

“Holland America Line is very proud of its leadership position in the
premium cruise category,” said David A. Giersdorf, executive vice
president, marketing and sales. “We’ve taken great measures to ensure that
the new Web site matches the excellence of our premium cruise experience
and that visitors to the site have a similar premium experience online.”

Guests have always been able find important information at the Holland
America Line Web site such as the documents necessary for cruise travel,
identification requirements and helpful packing suggestions. The new site
goes one step further to clearly demonstrate Holland America Line’s
reputation for superior service with more information and tools to help
guests choose and plan their cruise vacation. For example, enhanced
sections devoted to each sailing destination will engage site visitors
with beautiful, destination-themed photography while supplying detailed
information on ports of call and excursions. Improved navigation tools
will help guests browse this information easily and guide them toward
options for making a reservation.
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