has announced the signing of an agreement with South Africa’s Western Cape Tourism to power and manage the province’s web presence.
The agreement follows a contested pitch, and marks Tiscover’s first move into South Africa. The company will supply Cape Town and the Western Cape with an updated website for leisure, conference and events marketing plus a series of regional and town portals and back-office solutions for Western Cape’s regions, including the City of Cape Town, Winelands and Garden Route.
Cape Town and the Western Cape’s new website, will provide visitors with up-to-date information on everything from accommodation—which for the first time will be bookable online—to tours, attractions, restaurants, weather, events and maps, all available via existing website addresses such as capetourism.org and gocapetown.co.za as well as a newly branded destination portal and will be launched on Tiscover.co.za.
The deal arose through the city and province’s desire to reach a wider audience, providing a one-stop-shop to potential visitors, and increasing awareness of the area’s 75 local tourism offices and 7,500 member business, including hotels and attraction companies, which will be available through the site.
Mike Fabricius, CEO of Western Cape Tourism Board said: “The popularity of Cape Town and the Western Cape as a conference, event and holiday destination is rising and we needed to increase awareness and improve the availability of information for the region and in turn generate more visitors.”
“We looked locally and internationally for a company to match our set requirements and found Tiscover offered the most comprehensive system.”
The agreement will also see Software Colors, a Black Economic Enterprise, becoming Tiscover’s local service partner and providing Cape Town and the Western Cape with support to help continually develop its online presence.
Celestine Donough, the Software Colors managing director commented: “Cape Town and the Western Cape’s decision to choose Tiscover’s destination management system marks an important move towards increasing effective information management and distribution of tourism information for the province.”
, executive director of sales, marketing and finance at Tiscover
added: “This is an exciting win for Tiscover and we are very much looking forward to playing a vital role in increasing global awareness of Cape Town and the Western Cape - a clear tourism magnet. The new sites are sure to fundamentally change South Africa’s tourism landscape.”