Best Western customers can enjoy even more rewards this summer as the UK’s largest independent hotel group pledges to match the loyalty status of any hotel group – meaning more perks and points than ever before.

From today anyone, who is also an elite member of any other hotel reward scheme, can have their status matched to the equivalent Best Western Rewards® customer for free. So, whether you are gold, platinum or diamond member, a VIP, personal or elite tier member just simply tell Best Western and then get the same status when you stay there too.

Gold, Platinum and Diamond members at Best Western are entitled to a number of benefits including free night stays*, free newspapers, free bottles of wine, free upgrade on arrival, their partner can also stay for free, and up to 15% off when dining in the hotel restaurants. That’s not all with shopping vouchers, experience days and cases of wine on the list of goodies you will be treating yourself in no time.

Tim Wade, Head of Marketing, Best Western says, “Status match is an exciting offer that allows guests to experience the high life sooner without spending a penny. It is just one of the ways in which we are proving to our customers that can offer them more value for money.”

Members gain Best Western Reward® points by staying at the hotels, dining in the restaurants and shopping at wwww.shopforrewards.co.uk.

Priding itself on personality and individuality, Best Western is Britain’s largest group of independently owned hotels.  It has over 270 members across the length and breadth of the country offering stylish city breaks, country retreats, spa weekends, golfing breaks and stately homes.