Bermuda Department of Tourism is launching a twelve month multi format outdoor advertising campaign with specialist agency Out of Home International, appointed by the department’s UK based consumer and trade PR agency, Publicasity.

The campaign is to promote Britain’s love affair with Bermuda and encourage further visits to the Island.

Over the next year the UK’s capital city will be awash with tropical pink outdoor advertising featuring on a fully wrapped London bus, train passenger panels, and a fleet of fully branded taxis targeting business commuters, leisure and shopping audiences in Greater London.

William Griffith, Bermuda’s director of tourism, commented: “Bermuda is a best in class luxury destination and we are excited to be reminding the UK of all it has to offer.

“We will be targeting international business, leisure and the group incentive markets.”

The campaign will begin with an iconic London double-decker bus fully wrapped in advertising designed by Bermuda Department of Tourism’s internal creative team.

The bright, fully wrapped bus provides maximum impact on a London landmark.

Taxis will also be seen by the extra 600,000 extra visitors in London each day during the Olympic period, with taxis being one of the recommended transport options by London 2012.

“Visitors to the UK won’t be watching TV, reading UK newspapers or listening to radio but outdoor will be visible throughout the Games and in the run up.” Mike Baker, CEO of the Outdoor Media Centre.