Bad weather is good news for holiday companies

29th Mar 2013
Bad weather is good news for holiday companies

The travel experts at Directline Holidays ( report telephone booking enquiries are up 15% and online searches are 30% ahead of forecasts for Directline Holidays based on the same time period last year.

Maria Whiteman, CEO of Directline Holidays said: “This time last year we were enjoying a heat wave. This week we’ve seen the bookies slashing the odds on bets for a White Easter so it’s unsurprising so many British holidaymakers are seeking solace and booking a sun trip to look forward to.”

Whiteman added: “Britain’s bad weather has created a flood of passengers eager to fly to sun soaked destinations such as Egypt, Cape Verde, Balearics.”



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