Avis UK has announced the latest generation of the cult classic Volkswagen Beetle is now available to hire through its premium Select Series range.

With the original Beetle launched by Volkswagen over 70 years ago, this is the first time that the 21st Century model is available to hire in the UK, to Avis customers.

With the Avis ‘Select Series’, customers can choose the make and model of their hire car at the time of booking, appealing to motoring enthusiasts looking to hire a specific vehicle.

The Volkswagen Beetle will join the Audi A4 Saloon, Audi A4 Avant, Audi A1, Audi A3, Alfa Romeo Giulietta, BMW 5 Series, Fiat 500, Volkswagen Scirocco, Volkswagen Sharan, Volvo XC90, Citroen DS3 and the Volkswagen Golf BlueMotion.

Coming equipped with a DAB radio and front and rear parking sensors, the Volkswagen Beetle is an apt addition to Avis’ existing range, with 69 of the new cars introduced to select locations in London including London Heathrow, London Gatwick and Earls Court.

Avis UK managing director, Kaye Ceille commented: “We’re committed to giving our customers a great choice of quality cars to hire and the Volkswagen Beetle is a fantastic addition to our Select Series range.

“Available to our customers exclusively until the end of January 2013, this iconic car is the perfect option for those seeking a fun, quirky drive with a difference.”