Airshow organisers Farnborough International today confirmed Airbus Group is to sponsor the Farnborough Airshow – the weekend aviation spectacular taking place on Saturday 19th and Sunday 20th July. 

The aircraft manufacturer’s decision to support the event comes after month of negotiation as the company sought to find the perfect vehicle to support its own rebranding exercise.

The sponsorship activity will see Airbus Group branding across the show site including FA Live and the Labyrinth of Invention – both new elements to the weekend event in 2014 representing considerable investment by FIL in its efforts to advance the show.

Shaun Ormrod, chief executive, Farnborough International said: “We’re delighted that Airbus Group is backing the show.

“Airbus Group is one of the world’s largest aircraft manufacturers with a long history of aviation firsts from the Concorde to the A350. 

“The company has naturally always participated in the trade show, with this sponsorship it’s an opportunity to interact with the millions of passengers that fly in their aircraft.

FA Live will bring the colour, excitement and thrills of the world’s best aviation show to life on stage and screen.

Presented by television celebrities Angellica Bell and Michael Underwood FA Live will provide an entertaining mix of interviews, competitions and film reports from a purpose built stage in the heart of the public arena.

Jeremy Greaves, vice president communications, Airbus Group UK added: “Airbus Group is proud to be sponsoring the 2014 Farnborough Airshow, one of the most prestigious and high profile aviation industry events in the world for both our customers and the public at large. 

“We look forward to the opportunity to showcase our portfolio of innovative products, including our latest aircraft, the A350 XWB, which will be flying at the airshow on wings made in the UK.”

FA Live will bring the colour, excitement and thrills of the world’s best aviation show to life on stage and screen.

Presented by television celebrities Angellica Bell and Michael Underwood FA Live will provide an entertaining mix of interviews, competitions and film reports from a purpose built stage in the heart of the public arena.

The Labyrinth of Invention will be an all new immersive experience featuring live actors and special effects as well as physical and mental challenges taking you on a journey through 100 years of aviation.

The flying display for the Farnborough Airshow will celebrate 100 years of aviation featuring aircraft from every decade of the last century. 

Show highlights include the F-35B Lightning II, its predecessor the AV-8B Harrier, the Red Arrows and the regular favourite the Airbus A380.