accelerates its development

28th Apr 2013 accelerates its development, the online multi-brand and multi-destination reservation website for Accor hotels, continues its development as a key actor of e-tourism. The website traffic increased by 25% from 2010 to 2012. More than 100 million persons visited the website last year. 10 online booking are registered every minute.

Its success is based on its adaptations to the local specificities and to customers’ expectations. The website is available in 14 languages and through 31 geo-localized versions. The Group will launch 2 new languages in 2013: a Turkish and an Arabic version.

Remy Merckx, Accor Online Sales Director explains the website’s benefits from a customer perspective: “It is the best place to book one of the Group’s brands. We guarantee the best price and the last room availability. Clients can also book additional services (champagne, express breakfast, late check-out, …) and other activities on site thanks to the pre-stay email.”


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