Accor steps up its mobile strategy

Accor steps up its mobile strategy

Hotel giant Accor has revamped its mobile solutions in a drive to anticipate new consumer behaviour.

The French company now offers its customers an enhanced, more efficient, optimised experience available for every type of mobile device.

These solutions will enable clients to book hotels under any circumstances, in particular thanks to geo-location and in full transparency, with hotel videos and fact sheets.

Mobile bookings are booming with sales through this channel up 20-fold in just four years.

In 2012, Accor’s mobile applications and websites notched up over ten million unique visitors.

For this reason, a few weeks ago Accor launched the two new products for its individual business and leisure customers.

Firstly, a new version of the accorhotels.com multi-brand application has been revealed which allows users to book stays at Accor’s 3,500 hotels in over 90 countries.

This application was revamped to offer an enhanced customer experience with a tailored search function, a new, more user-friendly design, hotel video, photo previews and access to reservations.

Secondly, a new dedicated ibis family application, which allows users to book stays in the ibis family’s 1,600 hotels (ibis, ibis Styles and ibis budget), has been unveiled.

This application is visually appealing, pleasant to use and highly intuitive.

It notably includes practical functions like geo-location and hotel previews for easy and efficient booking.

It is part of the group’s strategy to modernise and renew the three brands and represents a new, significant stage in ibis’ drive to become the digital benchmark in economy hotels by 2015.

These applications are available for Android, iPhone and Blackberry operating systems.

The accorhotels.com and ibis.com mobile websites have also been revamped to make them more user-friendly and are also available for over 7,500 different internet-enabled mobile devices.