The spectacular Eagles Nest in New Zealand has rolled out a special package to celebrate its tenth anniversary. The Winter Package, which includes “A la carte bach experience”, offers massive savings of up to 50% to enable guests to truly experience the world’s ultimate retreat.
New Zealand’s spectacular Eagles Nest, set atop its own private peninsula, overlooks the beautiful Bay of Islands with awe inspiring views.
The majestic 75 acre estate includes five private, luxurious villas which have been specifically designed to maximise and enhance views, with large windows and elegant, simple interiors. Feature include heated horizon edged pools, jacuzzis, designer kitchens and private cinema systems as well as security gates, complimentary high speed wireless internet access and under floor heating.
Culinary resources including resident chefs, a superb wine cellar and freshly sourced local foods, are known to create memorable experiences for guests in the privacy of their own villa. Meanwhile spa therapists are on call for in-villa treatments and there is even a resident Personal Trainer to help enhance guests regimen.
The Bay of Islands is also renowned for every water sport known to man, from sailing or cruising around any of the 144 Islands; to kayaking and exploring lagoons, natural rock caves and quiet sandy beaches or relaxing amongst the mangrove forest. There is also a rage of fishing opportunities, dolphin watching, diving or water sports.
On site activities that guests can participate in range from yoga and guided meditation, to a spa therapies afternoon, or an Eagles Nest romantic afternoon which includes a personal tour of the Bay Islands with champagne and a choice of activities with a personal chef on hand.
For those guests who prefer a little light adventure, there are a range of unique activities from helicopter rides to horse trek riding or even sky diving for any adrenaline junkies.
Guests can have their meals catered for by any of the five resident Personal Chefs; indulge with spa therapies provided by the estates beauty therapists and even work out with the Estates resident Personal Trainer.
As one of the only eight properties in New Zealand to be rated “Exclusive” by New Zealand’s official grading agency, Qualmark, it is hardly surprising that Eagles Nest was named New Zealand’s Leading Resort by the World Travel Awards. This year the resort has been nominated in the categories of 2012 Australasia’s Leading Villas and 2012 New Zealand’s Leading Resort.
Despite being only ten years old, in order to maintain its leading edge and to enhance guest’s experiences, Eagles Nest is frequently having renovations and upgrades.
“We are constantly upgrading the property and services offered to guests,” explains Callum Farnell, general manager of the property. “This year will see many of the villa outdoor entertaining areas enhanced offering guests the most luxurious of outdoor entertaining/leisure facilities.”
He added: “There is nothing like, overlooking your private infinity edged lap pool to the spectacular Bay of Islands with a superb glass of New Zealand Sauvignon Blanc whilst your Personal Chef prepares are in-formal pool side gourmet barbecue!”
With a wide range of services available, the high end property caters to all types of guests including families and couples and is popular with international visitors, especially from the US, Europe and Australia.
“We target couple, families & multi-generational high end clientele from our traditional markets out of North American, United Kingdom & Europe and Australia,” says Callum.
“As each of the villas is its own private entity, there is no sharing of facilities so couples can enjoy a nice romantic escape and families can enjoy some quality time sharing stories around the villas private pools and grounds.” He adds.
In recent months, the property has been looking to expand into new emerging markets from China and the UAE, with a number of targeted marketing initiatives through luxury travel trade shows.
Eagles Nest has remained at the forefront of social media and is active on popular forums including Twitter, Facebook and YouTube, Callum explains: “Our Facebook page is a great forum to communicate short lead time special offers, local events and competitions.
“We see a great deal of support from previous and prospective guests and the dialogue on the page is fantastic.”
Commenting on the significance of social media for the property, Callum reveals that most of the properties budget for PR and marketing in in fact directed towards online optimisation.
“Social media has been fantastic for Eagles Nest. Being a small property with only five villas, our marketing and PR spend needs to deliver a ROI.
“It has provided to be a very cost effective form of media to interact with our web savvy guests,” he added.
“Most of our marketing and PR spend is now directed to online optimisation and marketing.
“We definitely see it as a priority due to our size, we find it is the most cost effective medium to reach our specific clientele and delivers the greatest ROI,” he concluded.
To find out whether Eagles Nest is triumphant at the World Travel Awards Asia and Australasia ceremony this year which takes place on October 18th, visit www.worldtravelawards.com.