IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has signed a master service agreement with Adeera Hospitality in Saudi Arabia. The agreement provides a framework for Adeera Hospitality to implement IDeaS solutions across the entirety of their upcoming luxury properties in Saudi Arabia. Wholly owned by the Public Investment Fund (PIF), Adeera Hospitality is a hotel management company responsible for developing distinctive new Saudi hospitality brands. Adeera’s ambitious plans include launching a portfolio of 60+ all-new hotels among multiple brands over the coming five years.

Electro-Media Design, Ltd. (EMD) will showcase the AVaStar “AV Operations Command Center” at The Hospitality Show, Oct. 26-28, 2025, at the Colorado Convention Center in Denver. As hotels and resorts rely more on technology to enhance guest experiences, EMD and AVaStar are helping hospitality leaders manage property-wide audiovisual (AV) systems with the same structure, consistency, and insight applied to other building operations. The result: improved service, better resource allocation, and stronger return on investment.

Announced today, Perfect Piste is a first of its kind luxury AI ski travel platform that aims to make booking the perfect ski holiday effortless. The trailblazing tool allows skiers to find and book the best luxury ski experience for their ski preferences, and to get up-to-date advice in real time in the lead up to their trip. Booking a ski trip can be a daunting task, with hundreds of destinations, resorts and slopes to choose from, not to mention booking lessons, arranging childcare, sorting equipment and managing logistics. Built by skiers, for skiers, Perfect Piste blends curated and exclusive recommendations with intelligent technology to cut through the noise and focus on what matters most: snow-sure resorts, seamless planning and unforgettable alpine experiences hyper-personalised to the skier. The Perfect Piste team believe that luxury is finite, and as such the platform will launch with an initial cap of 9,000 consumers and 1,000 agent users, ensuring it can connect all users to high quality information, unbeatable ski experience and handpicked properties.

Cruise Planners, the nation’s largest home-based travel advisor franchise network, introduced several new travel technology enhancements during its annual convention onboard the Wonder of the Seas. These free tools streamline workflows, boost efficiency, and provide smarter ways for advisors to serve clients, reinforcing Cruise Planners’ position as a leader in travel franchise technology and innovation.

Hotels are more than just fluffy pillows and sophisticated lobbies, because they are also currently striving to try to keep up with our digital lives. We enter hotels with phones with our streaming apps and our gaming habits that follow us everywhere, and we actually expect the WiFi to be as speedy as it is at home. You don’t want to mess around with heavy remote controls or wait in line to check in when these things are just a simple swipe away. This is why hotels are experiencing a rapid digital transformation that introduces smart rooms, contactless check-ins, and customized entertainment that ensure that the experience of the visitor is optimized. And it is remarkable how much farther hotels will go in accommodating our present lifestyle, work-related habits, and leisure.

In the context of this year’s World Tourism Day dedicated to “Tourism and Sustainable Transformation”, it is time to highlight the global impact of the industry and the travel tech role in driving the industry towards a more sustainable future.