Tourism Australia News
Tourism Australia launches bushfire resource for travellers
Tourism Australia has developed a resource for agents or travellers currently visiting or planning to visit the country in response to the ongoing bushfire situation. The new portal shows which tourism areas have been affected.
Kylie Minogue woos Brits to sunny Australia
Australian pop icon Kylie Minogue has delivered a special musical festive message to the UK as part of Tourism Australia’s latest campaign aimed at enticing more Brits down under.
Cope to lead Tourism Australia in UK
Tourism Australia has confirmed the appointment of Sally Cope as its new regional general manager for the UK. She will oversee Australia’s fourth largest international inbound tourism market, which delivered 733,000 visitors to Australia last year.
Tourism Australia joins with Qantas to welcome England fans to Ashes 2017-18
Tourism Australia and Qantas have signed on for a content-led campaign with The Guardian and Telegraph newspapers in the UK. The campaign, which will run in February and March, shares the story of why there’s nothing like attending a major sporting event in Australia and encouraging people travelling to the Ashes to enjoy experiences beyond the cricket grounds.
World Travel Market 2016: Tourism Australia partners with Singapore Airlines
Tourism Australia announced a partnership with Singapore Airlines this week at World Travel Market, confirming the carrier will be the official European airline partner for Corroboree West, a six day training and mega familiarisation event for qualified Aussie Specialists which will take place on the Gold Coast in October 2017. Over 300 frontline travel sellers from the USA, Canada, Brazil, the UK, Germany, France and Italy will have the opportunity to attend Corroboree West, with the European agents flying down to Australia in comfort and style with award winning Singapore Airlines.
Tourism Australia launches new global ad campaign
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global ‘There’s Nothing like Australia’ campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s minister for foreign affairs Julie Bishop.
Tourism Australia signs three year deal with Expedia
Tourism Australia and the Expedia group have signed a multi-million dollar three-year marketing partnership aimed at developing campaigns and content to increase international travel to Australia. The three year memorandum of understanding represents the first formal agreement which Tourism Australia has entered into with a global online travel agency.
Etihad Airways strengthens relationship with Tourism Australia
Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend in the 2014/15 season for what will become their strongest ever push to promote Australia to international leisure and business travellers.
Tourism Australia partners with the Telegraph
Tourism Australia has partnered with the Telegraph Media Group to launch a free of charge destination app to help potential holidaymakers plan their own Australian adventures.
Tourism Australia promotes Oz as two week holiday destination
The latest set of figures released by the Australian Bureau of Statistics shows that arrivals from the UK were up 6.8% in 2013 compared to 2012. Tourism Australia (TA) has pledged to build on this success in 2014 with a focus on promoting the destination as an achievable holiday in as little as two weeks.
Tourism Australia announces new managing director
Tourism Australia has announced the appointment of John O’Sullivan as its new managing director, following the departure of Andrew McEvoy to take up a new position at Fairfax. O’Sullivan joins Tourism Australia from Fox Sports where he is currently employed as chief operating officer.
Australia retains its allure for British visitors
Tourism Australia is attributing the 4.5 per cent increase in the overall number of visitors arriving from the UK for the year ending November 2013 to a range of factors including the British & Irish Lions Tour to Australia and the Commonwealth Bank Ashes Series. Global campaigns such as ‘The Best Jobs in the World’ to promote Australia to travellers aged 18-30 have also increased visitation.