Tourism Australia News
‘Team Australia’ approach to aviation development takes off
Tourism Australia has been voted best destination marketer in Asia by the airline and airport industry at Routes Asia in Mumbai.
Tourism Australia has another world record in its sights
Sydney photographers, bloggers, instagrammers and tweeters are being invited to Bondi this Saturday (23 March 2013) to join Colby Brown, one of America’s most influential photography bloggers attempt to set a new world record for the largest ever ‘photo-walk’.
Tourism Australia announces support for Luxperience
Tourism Australia has entered a wide-ranging agreement with Luxperience, the annual flagship travel trade event for luxury and experiential travel in the Australasia region.
Tourism Australia and Singapore Airlines join forces
Tourism Australia and Singapore Airlines have partnered on a national advertising campaign inviting British holidaymakers to experience Australia for their next long haul trip. The UK-wide campaign, which runs from February 7th to March 7th 2013, uses TA’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising.
Fall out from Qantas spat rumbles on at Tourism Australia
Officials at Tourism Australia have come out in support for chairman Geoff Dixon following a spat with Qantas chief executive Alan Joyce. Earlier this week Australian flag-carrier Qantas confirmed it would suspend funding for Tourism Australia unless Dixon stepped down from his role with the tourism body.
Tourism Australia unveils new look YouTube channel
Tourism Australia has unveiled a ‘new look’ version of its popular YouTube channel (youtube.com/Australia) to improve the way travellers use video to plan their Australian holiday.
Tourism Australia begins global creative agency tender
Tourism Australia has confirmed the start of a competitive tender process for its global creative services account.
Taking Tasmania’s wild beauty to the world
The wild natural beauty of Tasmania’s coastline, forests and mighty rivers will be promoted to the world as Australia’s fifteenth National Landscape in the Tourism Australia and Parks Australia program.
Emirates inks major deal with Tourism Australia
Emirates and Tourism Australia have signed a global marketing agreement in a bid to further boost visitation from key markets in Europe and New Zealand. The AUS$14.3 million arrangement will feature joint marketing on traditional and digital media platforms as well as event and sponsorship activities.
Sydney to host major youth tourism conference
Tourism Australia Managing Director, Andrew McEvoy and ATEC Managing Director, Felicia Mariani, today congratulated Sydney on becoming the host city for next year’s World Youth & Student Travel Conference (WYSTC) which will bring the international youth tourism industry right to the door of Australian suppliers.
Tourism Australia welcomes new Sichuan Airlines services from Chengdu
Tourism Australia Managing Director Andrew McEvoy said the new direct service between Chengdu and Melbourne, expected to be launched by Sichuan Airlines, was the latest example of the China growth opportunity being fulfilled.
Tourism Australia confirms key Southeast Asia region appointment
Tourism Australia has confirmed the appointment of a new Regional General Manager – Southeast Asia to replace Maggie White, long-standing in the role, who is returning to Australia.