Tourism Australia and Singapore Airlines have partnered on a national advertising campaign inviting British holidaymakers to experience Australia for their next long haul trip. The UK-wide campaign, which runs from February 7th to March 7th 2013, uses TA’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising.
Officials at Tourism Australia have come out in support for chairman Geoff Dixon following a spat with Qantas chief executive Alan Joyce. Earlier this week Australian flag-carrier Qantas confirmed it would suspend funding for Tourism Australia unless Dixon stepped down from his role with the tourism body.
Tourism Australia has unveiled a ‘new look’ version of its popular YouTube channel (youtube.com/Australia) to improve the way travellers use video to plan their Australian holiday.
Tourism Australia has confirmed the start of a competitive tender process for its global creative services account.
The wild natural beauty of Tasmania’s coastline, forests and mighty rivers will be promoted to the world as Australia’s fifteenth National Landscape in the Tourism Australia and Parks Australia program.
Emirates and Tourism Australia have signed a global marketing agreement in a bid to further boost visitation from key markets in Europe and New Zealand. The AUS$14.3 million arrangement will feature joint marketing on traditional and digital media platforms as well as event and sponsorship activities.
Tourism Australia Managing Director, Andrew McEvoy and ATEC Managing Director, Felicia Mariani, today congratulated Sydney on becoming the host city for next year’s World Youth & Student Travel Conference (WYSTC) which will bring the international youth tourism industry right to the door of Australian suppliers.
Tourism Australia has confirmed the appointment of a new Regional General Manager – Southeast Asia to replace Maggie White, long-standing in the role, who is returning to Australia.
Tourism Australia will launch the next phase of the global campaign ‘There’s nothing like Australia’ in the UK on Monday. The campaign will launch in partnership with Qantas and will include a 30 second TV advert supported by online, mobile and print elements.
Tourism Australia is launching the next phase of the global campaign in the UK on Monday 17 September. The £1m campaign will include a 30 second TV advert supported by online, mobile and print elements.