Australian tourism is bouncing back strongly after a challenging start to 2011. BTN speaks to the managing director of Tourism Australia, Andrew McEvoy.
Tourism Australia has turned to its loyal army of 1.5 million Facebook fans to help develop a new Smartphone app, aimed at inspiring travelers to visit Australia and making their holiday easier and fun when they get Down Under.
Tourism Australia and Quiksilver announced today they have launched a Facebook contest, ‘Surf, Sun and Social Networking in Australia,’ that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast.
The landscapes, people and experiences of Australia provide the inspiration for a new online marketing campaign by Tourism Australia, which is using talented musicians to showcase the destination to an international audience of millions.
Former Qantas chief executive Geoff Dixon has been appointed the new chairman of Tourism Australia in a move designed to restore “leadership” to the organisation. A shake up at the top also sees Perth businesswoman Kate Lamont and former Virgin Blue chief executive Brett Godfrey take up positions on the board.
Tourism Australia has launched the next stage of its new global tourism campaign
Katherine Droga - Regional Manager Continental Europe - Tourism Australia interviewed at ITB 2010
Tourism Australia is encouraging fans on its UK Facebook page* - www.facebook.com/australianworkingholiday - to head Down Under on the Working Holiday Visa, encouraging talkability via a new virtual gap year gadget.
Tourism Australia, Tourism Victoria and Qantas are delighted to announce expressions of interest will open on Friday 9 October on the Aussie Specialist website [www.specialist.australia.com] for the Australian mega famil and training event Corroboree* to be held in May 2010.
Tourism Australia (TA) and Qantas Airways are working with Yahoo! in the UK on a campaign to promote the destination and the airline in a key booking month for long haul travel.