Sweden News
SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö
SAS kicks off the summer season with an AI-generated campaign to welcome visitors to Copenhagen and Malmö, partnering with Swedish AI artist Stephanie Löwenstein. The campaign features bold images showcasing virtual SAS passengers across online channels, streets of Copenhagen and Malmö, and key airports in Scandinavia.
Sweden Expects “Coolcation ” Boom With 21% Increase in Search Queries
The summer holiday, once synonymous with chasing the sun, is shifting towards a new trend called “Coolcationing.” Announced by the travel magazine ” Condé Nast Traveler ” (1) as one of the key travel trends for 2024, this trend is gaining significance. Considering recent years’ record temperatures, Author Rick Jordan emphasises that more and more people prefer travelling to regions with moderate temperatures and less crowding.
20% of Malmö´s Eurovision Tickets Snapped Up by UK Fans
With the Eurovision Song Contest 2024 fast approaching on 4-11 May, Malmö is gearing up for a global celebration, bringing together music lovers from across the world with the UK, last year´s host country topping the list of international visitors, representing nearly a fifth of total ticket sales. There is also great interest from the USA, Australia, Germany, Denmark and Spain with foreign ticket buyers accounting for 66% of tickets sold. The remaining 34% come from Sweden.
Quality Hotel Arlanda XPO: Sweden’s Crown Jewel in MICE Hospitality
In the realm of Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, Sweden boasts an array of exceptional venues, but one establishment stands out as the epitome of excellence: Quality Hotel Arlanda XPO. Crowned as Sweden’s Best MICE Hotel in the esteemed 2023 World MICE Awards, this property represents the pinnacle of hospitality, offering unparalleled service, state-of-the-art facilities, and an unwavering commitment to customer satisfaction.
IHG Hotels & Resorts Re-Enters Swedish Market with voco Stockholm Kista
IHG Hotels & Resorts, a leading global hotel company, has signed a franchise agreement with Mogotel and development partner Revelop, marking the return of IHG to the Swedish market with voco Stockholm Kista. This move aligns with IHG’s commitment to growth in emerging markets like Sweden and expands voco hotels, their premium brand.
Royal Caribbean Sets Sail with Eurovision Song Contest as Official Partner for 2024 and 2025
Royal Caribbean International, a leader in the cruise industry, has teamed up with the Eurovision Song Contest as an Official Partner for 2024 and 2025. This exciting collaboration will kick off with the 68th Eurovision Song Contest scheduled for May 2024 in Malmö, Sweden.
7 Reasons to Visit Gothenburg in 2024
Gothenburg is ranked one of the world’s 100 best cities in 2023* (the only non-capital in the Nordic Countries) and is also the winner of the Global Destination Sustainability Index Leadership Award 2023* for the 7th time in a row. Here are 7 reasons to visit in 2024. There’s also a selection of new restaurants, bars, and shops to discover in Sweden’s second city situated on Sweden’s west coast.
Ving Launches New Non-Stop Charter Service to Cyprus from Umeå Airport Ahead of Summer Season
In time for the summer season, Ving is launching a welcome new air link in the form of non-stop charter service to Cyprus from Umeå Airport.
IHG Hotels & Resorts continues Nordic expansion with a new signing in Sweden
IHG® Hotels & Resorts, one of the world’s leading hospitality companies, today announces the signing of Crowne Plaza & Holiday Inn Express Stockholm Arlanda Airport, which will be the company’s first hotels in Sweden after returning to the market.