Saudi Tourism News Page 4
Keep an Eye on November in Saudi: Where the World Comes Alive
As the weather cools and the energy rises, November marks the most exciting time to visit Saudi. The season’s lineup brings global tournaments, art spectacles, and coastal thrills - all under golden skies and perfect 25 °C days. From Riyadh’s world-class entertainment to AlUla’s ancient allure and Jeddah’s pulse by the sea, November captures the very best of the Saudi Calendar. In the first half of 2025 alone, Saudi welcomed 14.3 million international visitors, generating nearly SAR 90.5 billion in inbound tourism spending, one of the fastest surges worldwide. Saudi now ranks 15th globally in international arrivals and 12th in tourism receipts, climbing more than ten places since 2019. That momentum sets the stage for an unforgettable November, when the world’s spotlight turns to Saudi.
Hilton & Wirgan Hospitality Announce Plans to Open Two Hotels in Makkah
Hilton today announced during World Travel Market in London the signing of an agreement with Wirgan Hospitality to rebrand two of their trading hotels in Makkah, Kingdom of Saudi Arabia – the first Tapestry Collection by Hilton in Makkah and a DoubleTree by Hilton. Both hotels are set to open before the end of the year, further strengthening Hilton’s presence in the Kingdom and the Holy City. The signings will almost double Hilton’s trading presence in Makkah – by rooms – to more than 4,100 keys.
IDeaS to Power Revenue Optimization for Adeera Hospitality’s Luxury Portfolio
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has signed a master service agreement with Adeera Hospitality in Saudi Arabia. The agreement provides a framework for Adeera Hospitality to implement IDeaS solutions across the entirety of their upcoming luxury properties in Saudi Arabia. Wholly owned by the Public Investment Fund (PIF), Adeera Hospitality is a hotel management company responsible for developing distinctive new Saudi hospitality brands. Adeera’s ambitious plans include launching a portfolio of 60+ all-new hotels among multiple brands over the coming five years.
11 Things to Know About Soundstorm 2025
Every December, Saudi’s capital turns into the global stage for music as Soundstorm takes over Riyadh. Since its launch in 2019, the festival has become one of the largest music events in the world and a defining symbol of Saudi’s cultural and entertainment renaissance. Soundstorm is more than a festival, it’s a landmark moment on Saudi’s annual calendar, bringing together hundreds of thousands of fans, global superstars, and world-class production. Year after year, it reaffirms Saudi’s position as a leading destination for culture, music, and unforgettable experiences.
The Red Sea EDITION Opens as the First Hotel on Shura Island
Set along the white sand shores of Shura Island on Saudi Arabia’s western coastline, EDITION reveals its second gem in the country with the opening of The Red Sea EDITION, following its category-defining debut in Jeddah last year. Synonymous with redefining the codes of traditional luxury, the newest EDITION unlocks the wonders of The Red Sea as the premiere hotel to launch on the pristine island and embodies the country’s visionary roadmap.
Red Sea Global and Riyadh Air launch strategic alliance to elevate Saudi tourism worldwide
Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, is collaborating with Riyadh Air, Saudi Arabia’s new national carrier, on a new strategic partnership. The Memorandum of Understanding (MoU) between the two travel and tourism powerhouses was signed during a ceremony at Red Sea International Airport (RSI), attended by John Pagano, Group CEO of Red Sea Global, and Tony Douglas, CEO of Riyadh Air.
The St. Regis Red Sea Resort Reimagines Rituals in Saudi Arabia
On a remote private island in Saudi Arabia’s Red Sea - one of the world’s most intriguing emerging destinations - The St. Regis Red Sea Resort is redefining modern luxury through the art of ritual and the power of place. Since opening in 2023, the resort has ushered in a new chapter for the storied St. Regis brand, blending over a century of timeless elegance with the pristine beauty and cultural richness of this still-undiscovered region.
Epic Moments from the Esports World Cup 2025
History is repeating itself and leveling up. Riyadh is once again hosting the Esports World Cup (EWC), now for the second time and bigger than ever. This isn’t just about crowning champions; it’s about Saudi becoming a global hub for gaming, music, and culture. Beyond the arenas, the city is alive with experiences waiting to be explored. If you missed the opening two weeks ago, here’s your catch-up, and a glimpse at what’s next:
Unexpected AlUla: Sporting Events
In the heart of Arabia’s ancient landscape, AlUla stands as a destination of breathtaking natural wonders and epic experiences. It has become a stage for some of Saudi’s most thrilling and unforgettable sporting events. Set against dramatic sandstone cliffs and sweeping desert terrain, AlUla offers experiences like no other – from challenging athletes to push their limit, to letting loose at its music festivals, and embarking on a wellness journey, this is a destination for the body and the soul.
Step Into Saudi’s Living Heritage
Summer, with long, sunlit days stretching ahead, is the ideal time to immerse yourself in the heart of Arabia. Here, history and heritage are very much alive, seen everywhere – from the latticed windows of Historic Jeddah to the warmth of a Saudi coffee, and the tiny villages dotted across the country that feel like a step back into a simpler time. Looking to add a little colour to your summer? Some immersive learning to augment the fun? Think of it as a field trip with the family – where you can spend the summer days at these lovely spots that do more than tell us of yesteryear but allow us to experience it.
5 Must-Do Saudi Experiences to Add to Your Bucket List This Summer
Get ready to pack your bags and your excitement, because Saudi, the Heart of Arabia, has a summer calendar sizzling with once-in-a-lifetime experiences. From vibrant coastal festivals to mountain escapes and stargazing in the desert, this is where ancient culture meets world-class entertainment. And if you’re wondering what Saudi is really like, think stunning landscapes, warm hospitality, and a spirit of discovery that pulls you right in.
Saudi Tourism Launches Summer 2025 Program: ‘Colour Your Summer’
His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, launched the “Saudi Summer” program under the theme “Colour Your Summer” at a workshop event organized by the Saudi Tourism Authority. The event brought together over 120 partners from across the Saudi tourism ecosystem, including representatives from the public and private sectors. The workshop enhanced collaboration across the Saudi tourism ecosystem for the upcoming summer season, unifying efforts to achieve the program’s goals and maximizing its economic and tourism impact.