For the first time, a Saudi delegation attended the Phocuswright Conference – one of the industry’s leading travel and technology forums in Florida, to showcase Saudi’s tourism offering and the scale of opportunities for US partners.
Saudi Arabia has become a “must-see destination”, Zurab Pololikashvili, secretary-general of the United Nations World Tourism Organisation, said in Riyadh during the opening ceremony of World Tourism Day this weekend.
More than 500 government officials, industry leaders and experts from across 120 countries are set to descend on Riyadh for the event, making this year’s celebration the biggest and most impactful World Tourism Day in its 43-year history.
In preparation for a significant surge in tourism, Saudi Arabia has established a new investment firm. The Public Investment Fund (PIF) has proudly introduced the Saudi Tourism Investment Company (Asfar), aimed at bolstering the growth of the country’s tourism sector.
IHG Hotels & Resorts, a leading global hotel company with more than 6,000 hotels across 18 distinct brands, has signed an agreement with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023 in Dubai, UAE.