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London 2012 Olympics News

Qatar Airways to sponsor Qatar Olympic Team

Qatar Airways to sponsor Qatar Olympic Team

Qatar Airways and the Qatar Olympic Committee have announced a strategic partnership with the national airline named Official Sponsor of the Qatar Olympic Team. Twelve Qatari athletes are set to compete in the London Games this summer, thus making up the biggest ever contingent of local stars to participate in the world’s biggest sporting event.

Sports stars sign up to support VisitBritain ahead of London 2012

Sports stars sign up to support VisitBritain ahead of London 2012

As the country prepares to host the greatest show on earth this summer, VisitBritain has recruited three sporting legends in a new marketing push to inspire potential visitors to explore the whole of Britain. Three-times Wimbledon champion and Olympic gold medallist Boris Becker, the last undisputed world heavyweight boxing champion Lennox Lewis and Ryder Cup winning captain, Colin Montgomerie have all produced a personal film talking about what makes Britain special for them.

Taiwan Tourism Bureau comes to London for 2012

Taiwan Tourism Bureau comes to London for 2012

London Taxi Advertising is launching a full livery taxi advertising campaign for the Taiwan Tourism Bureau in London. Paul Tremarco, sales director at London Taxi Advertising contacted the tourism bureau to promote the effectiveness of taxi advertising as an Outdoor medium during the London 2012 Summer Olympics – a format they have never used before.

Hospitality & Tourism Summit seeks single voice for UK travel sector

Hospitality & Tourism Summit seeks single voice for UK travel sector

Over 500 delegates from the UK tourism industry have gathered at the InterContinental Hotel in London to debate how the destination can best participate in an increasingly competitive global travel environment. Organised by the British Hospitality Association, the inaugural Hospitality & Tourism Summit called for tourism leaders to reassess their perspective as challenges from developing markets continue to mount.

UKinbound raises concerns over Olympic legacy

UKinbound raises concerns over Olympic legacy

UKinbound’s first Business Barometer, a quarterly survey established to gauge members’ levels of business and inhibitors impacting on inbound tourism, has found that members are concerned that inbound tourism bookings/visitor numbers are set to be significantly reduced, despite talk of an Olympic tourism legacy. Commenting on the Business Barometer findings, Mary Rance, UKinbound’s chief executive said: “If ever there was a time for the Government to tackle the key issues affecting UKinbound tourism beyond the Olympics, it is now. The industry is very concerned and the government should be too.”