Hotel Marketing Strategy News
Hostelworld.com launch new series of ‘How to’ travel videos
Hostelworld.com today announced that they have expanded their existing video content by launching their new “How to” videos.
China leads Starwood Preferred Guest® program’s global growth
China has become the richest source of new, loyal travelers for Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT), according to an analysis on the enrollment and travel trends of Starwood Preferred Guest (SPG) members. The results underscore previous reports by the World Tourism Organization that forecast China as the world’s largest market for inbound and domestic tourism by 2015.
Luxury hotels to relinquish stars to win business
A number of luxury hotel groups could relinquish some of their stars in a bid to save money during challenging economic times.
Mid-range UK hotels step up price war
A marketing battle between mid-range hotels in the UK has broken as operators fight to lure the leisure customer pound. Travelodge, Holiday Inn and Premier Inn are all going head-to-head as hopes of a sustained recovery in the UK hotel industry fade.
Great Hotels Organisation’s MICE Promotion Proves Popular
The number of requests coming through Great Hotels Organisation’s MICE desk have soared by over 150% and the number of visitors to the website have nearly quadrupled, since the launch of their “Great Events, Greater Value” promotion, proving that hoteliers need to offer added value to buyers in order to maximise sales throughout the economic downturn.