Hotel Marketing Strategy News
Fusing fashion with hospitality to create the perfect partnership
Luxury hotel guests are not just looking for somewhere spectacular to stay, they are looking for an unrivalled experience. At London’s May Fair Hotel, partnerships with key fashion, film and art form the cornerstone of its strategy to give guests that extra something.
Holiday Inn rebrand lifts IHG
InterContinental Hotels has reported that a sharp turnaround in its business travel division and the successful relaunch of its Holiday Inn brand have lifted its fortunes. The world’s largest hotel chain said that relaunched hotels vastly outperformed their unrefurbished peers following a $1bn rebranding campaign.
Antonio Banderas to be the New Face of IBEROSTAR
IBEROSTAR Hotels & Resorts announced today that it has signed an agreement with world renowned actor, Antonio Banderas to be the new face of the brand for the next three years. The marketing campaign was launched during an international press conference at the brand’s Grand Hotel Paraíso in Riviera Maya, Mexico.
American Hotel & Lodging Educational Institute Expands Into Qatar
American Hotel & Lodging Educational Institute academic courses and hospitality industry training and certification will be introduced in Doha, Qatar through its recent agreement with Casabella Hospitality Management.
Hyatt Partners Cornell Center for Hospitality Research
Hyatt has become the newest corporate partner of Cornell’s Center for Hospitality Research. Hyatt’s chief operating officer – North America, Chuck Floyd, will also join the CHR advisory board.
Richfield Hospitality Lays Out Aggressive Expansion Strategy
Acquisitions/Joint Ventures to Expand Core Third-Party Management Strategy, Sceptre Division to Provide More e-Commerce Solutions Expertise
U.S. hotels eye new brands as supply growth slows
Top U.S. hotel companies are scouting out new brands to expand their reach abroad and keep their best customers from defecting to rivals as new rooms growth slow down.
Choice Hotels International Announces Home-Based Agent Strategy for Minot Contact Center
Choice Hotels International, Inc. (NYSE:CHH) today announced plans to transition its Minot, North Dakota contact center to a home-based operation as part of its strategy to ensure its service and reservations centers are performing at optimum levels in support of the company’s franchisees and hotel guests.
Ex-Hilton CFO La Forgia Launches Hotel Asset Management Group
A group of hotel and casino industry executives led by company founder and principal Robert M. La Forgia announce the launch of Apertor Hospitality LLC, an asset management and advisory firm serving the hospitality and gaming industries with a team of industry professionals based throughout the United States.
Sol Meliá and LRA Worldwide Launch Global Brand Assurance Program
Sol Meliá, the 15th-largest hotel chain in the world and the leading Spanish hotel and resort company, has launched a comprehensive brand assurance evaluation program across its global portfolio of hotel and resort brands.
Accor To Split Into 2 Companies
A demerger would enable each division to step up its pace of growth, Accor says. Accor SA’s board of directors has recommended separating the group’s prepaid services and hotels businesses, pending shareholder approval.
CityCenter Selects PennyMac as Lending Resource and Introduces a Seller Financing Program
CityCenter Holdings, LLC today announced that it has selected Private National Mortgage Acceptance Company, LLC (“PennyMac”) to serve as a lending resource for buyers of condominiums and condo-hotel units at CityCenter. PennyMac will assist buyers in arranging financing for their residential purchases. CityCenter, a joint venture of MGM MIRAGE (NYSE: MGM) and Infinity World Development Corp, a subsidiary of Dubai World, also announced that it intends to provide a seller financing program to well-qualified buyers, which will also be administered by PennyMac.