Brand Usa News
Marriott boss joins Brand USA board
Arne M. Sorenson, president and CEO of Marriott International has been appointed to the Brand USA board of directors. In addition to Sorenson’s appointment, the reappointments of three other board members were also announced.
British Airways and Brand USA launch partnership
British Airways and Brand USA have signed a deal to position the carrier as the first Founding Airline Partner in the UK for the new tourism marketing body. As a Founding Partner, British Airways will work with Brand USA on a number of initiatives to promote the United States as a premier travel destination, including industry and travel agent activity, plus advertising campaigns in UK trade and consumer press.
New appointment for Brand USA
Toutism marketing entity Brand USA has announced that Mike Gallagher, Co-CEO and Co-Founder of City Pass, has joined the organization as a loaned executive. Gallagher joined the Brand USA team August 24 and will donate his time through mid-November.
Brand USA celebrates campaign success in UK
The new tourism marketing body for the United States of America, Brand USA, has announced a successful start to their campaign in the UK. The campaign, created in partnership with JWT, the organisation’s advertising agency, launched in the UK on May 1st with a heavy media presence.
Brand USA claims success in UK
UK travellers’ intent to visit the USA has been boosted by the first phase of Brand USA’s campaign according to the tourism marketing body. The campaign, which launched in the UK on 1st May, includes television commercials, print advertisements as well as a robust online and social media.