Brand USA, the new tourism marketing body for the United States of America, has launched the next phase of the global campaign ‘Land of Dreams’ in the UK. The 345 TVR campaign will run until 4th March 2013 and Brand USA will also extend the campaign in the UK through strategic partnerships with tour operators and airlines.
Brand USA has confirmed it will launch the next phase of the global campaign ‘Land of Dreams’ in the UK today. The campaign will launch in partnership with British Airways and will include 60- and 30-second television advert spots, supported by digital, out of home and print elements.
Leading global online travel company Orbitz Worldwide has launched a partnership with Brand USA. Brand USA was launched in 2011 in support of the United States’ first global marketing effort to promote itself as a premier travel destination.
Austin has announced the launch of a joint partnership with Brand USA, the new tourism marketing body for the United States of America, to highlight the city as a holiday destination to UK consumers. By partnering with Brand USA, Austin Convention & Visitors Bureau aims to leverage off the consumer interest in the Formula 1 United States Grand Prix, which takes place on November 18th 2012.
The board of directors of Brand USA have announced the appointment of Christopher Thompson to president and chief executive of the public private partnership. Thompson is presently head of Visit Florida, and will now step up to head the organisation responsible for spearheading the United States’ first nationally coordinated tourism marketing effort.
Arne M. Sorenson, president and CEO of Marriott International has been appointed to the Brand USA board of directors. In addition to Sorenson’s appointment, the reappointments of three other board members were also announced.
British Airways and Brand USA have signed a deal to position the carrier as the first Founding Airline Partner in the UK for the new tourism marketing body. As a Founding Partner, British Airways will work with Brand USA on a number of initiatives to promote the United States as a premier travel destination, including industry and travel agent activity, plus advertising campaigns in UK trade and consumer press.
Toutism marketing entity Brand USA has announced that Mike Gallagher, Co-CEO and Co-Founder of City Pass, has joined the organization as a loaned executive. Gallagher joined the Brand USA team August 24 and will donate his time through mid-November.
The new tourism marketing body for the United States of America, Brand USA, has announced a successful start to their campaign in the UK. The campaign, created in partnership with JWT, the organisation’s advertising agency, launched in the UK on May 1st with a heavy media presence.
UK travellers’ intent to visit the USA has been boosted by the first phase of Brand USA’s campaign according to the tourism marketing body. The campaign, which launched in the UK on 1st May, includes television commercials, print advertisements as well as a robust online and social media.