Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts, today announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, October 5th-8th.

Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort, today announced the appointment of Yvonne La Penotiere as chief marketing officer.

Brand USA, the tourism marketing body for the United States of America, has teamed up with ESPN to produce an online sports calendar which is now live on the consumer website, DiscoverAmerica.com. Housed on a new specific sports page, the calendar gives users the opportunity to understand which cities are hosting which US sporting events and teams so they can plan their holidays accordingly and experience some of the unique and passionate US sporting culture.

Brand USA, the new tourism marketing body for the United States of America, has launched the next phase of the global campaign ‘Land of Dreams’ in the UK. The 345 TVR campaign will run until 4th March 2013 and Brand USA will also extend the campaign in the UK through strategic partnerships with tour operators and airlines.

Leading global online travel company Orbitz Worldwide has launched a partnership with Brand USA. Brand USA was launched in 2011 in support of the United States’ first global marketing effort to promote itself as a premier travel destination.

The board of directors of Brand USA have announced the appointment of Christopher Thompson to president and chief executive of the public private partnership. Thompson is presently head of Visit Florida, and will now step up to head the organisation responsible for spearheading the United States’ first nationally coordinated tourism marketing effort.