Brand Usa News
National Geographic Travel and Brand USA team up
The National Geographic Travel group and Brand USA, the nation’s destination marketing organisation, announced a digital campaign developed to showcase iconic road trips across America to the international travelers.
Brand USA officially launches its representation in Brazil
Brand USA, the destination marketing organisation for the United States, has officially opened its Brazil office. The office launch event held today in São Paulo was attended by US Ambassador Liliana Ayalde, Brand USA’s senior vice president for global partnerships Alfredo Gonzalez, and Brand USA’s in-market representatives.
Brand USA launches new social media road trip campaign
Brand USA, the destination marketing organisation for the United States, has launched an interactive social media campaign. The Great American Road Trip will feature 10 road trips covering 39 states and countless destinations through its Discover America channels.
Knowledge Forum launches on Brand USA Discovery Program
Brand USA has released a new knowledge sharing facility to the USA Discovery Program – the online training website for agents in the UK and Ireland.
Thomas Cook and Brand USA launch social media campaign initiative
Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today launched United Stories of America - a pan-European Social Media competition that offer participants the chance to win a holiday to the USA every month.
Brand USA links with British Airways for Megafam
Brand USA, together with British Airways and partner airline American Airlines, has confirmed the destinations and routes for the 2014 Megafam - the second multi-destination familiarisation tour. Taking place from May 15th–22nd, the fam trip is now sealed as an annual event in the Brand USA calendar for UK and Ireland-based agents.
Thomas Cook Group signs Brand USA partnership
Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have announced a major cooperative marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA has made with a travel retailer in Europe, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online through to in-store, direct and in-flight.
Brand USA emphasises cultural breaks in America
Brand USA, the official tourism marketing organisation for the United States of America, has launched a new Music, Culture & Heritage module on the USA Discovery Program – the recently launched online training program for agents in the UK and Ireland. The tool enables agents to learn about the diverse destinations and experiences available in the USA and take interactive quizzes.
Brand USA seals global deal with STA Travel
Brand USA and STA Travel have signed a global deal worth $4million over the next two years to promote the USA to the youth travel market. This is the first time that Brand USA, the official tourism marketing organisation for the United States of America, has embarked on a dedicated youth marketing campaign.
BRAND USA expands international network
Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, appoints in-market representation firms in key markets – India, Australia, New Zealand, China, Hong Kong and Taiwan.
Brand USA announces new agent training platform
Brand USA, the official tourism marketing organisation for the United States of America, today announced the launch of a new online agent training program for the UK and Ireland. The USA Discovery Program is an online learning tool to enable the travel industry in the UK and Ireland to sell this land like never before.
Brand USA partners with World Routes Development Forum
Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts, today announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, October 5th-8th.