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Brand USA links with British Airways for Megafam

Brand USA links with British Airways for Megafam

Brand USA, together with British Airways and partner airline American Airlines, has confirmed the destinations and routes for the 2014 Megafam - the second multi-destination familiarisation tour. Taking place from May 15th–22nd, the fam trip is now sealed as an annual event in the Brand USA calendar for UK and Ireland-based agents.

Thomas Cook Group signs Brand USA partnership

Thomas Cook Group signs Brand USA partnership

Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have announced a major cooperative marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA has made with a travel retailer in Europe, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online through to in-store, direct and in-flight.

Brand USA emphasises cultural breaks in America

Brand USA emphasises cultural breaks in America

Brand USA, the official tourism marketing organisation for the United States of America, has launched a new Music, Culture & Heritage module on the USA Discovery Program – the recently launched online training program for agents in the UK and Ireland. The tool enables agents to learn about the diverse destinations and experiences available in the USA and take interactive quizzes.

Brand USA seals global deal with STA Travel

Brand USA seals global deal with STA Travel

Brand USA and STA Travel have signed a global deal worth $4million over the next two years to promote the USA to the youth travel market. This is the first time that Brand USA, the official tourism marketing organisation for the United States of America, has embarked on a dedicated youth marketing campaign.

Brand USA announces new agent training platform

Brand USA announces new agent training platform

14 June 2013 Press Release Tourism News Organisations & Operators

Brand USA, the official tourism marketing organisation for the United States of America, today announced the launch of a new online agent training program for the UK and Ireland. The USA Discovery Program is an online learning tool to enable the travel industry in the UK and Ireland to sell this land like never before.

Brand USA partners with World Routes Development Forum

Brand USA partners with World Routes Development Forum

13 June 2013 Airline News

Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts, today announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, October 5th-8th.

Brand USA launches campaign with Expedia

Brand USA launches campaign with Expedia

Brand USA, the tourism marketing body for the United States of America, has launched the third phase of the global campaign ‘Land of Dreams’ in the UK. The campaign will be carried out in conjunction with Expedia and will include 30-second TV advert spots with an on-air action for Expedia, supported by digital, out of home and print elements.

Brand USA teams with ESPN to promote American sports

Brand USA teams with ESPN to promote American sports

Brand USA, the tourism marketing body for the United States of America, has teamed up with ESPN to produce an online sports calendar which is now live on the consumer website, DiscoverAmerica.com. Housed on a new specific sports page, the calendar gives users the opportunity to understand which cities are hosting which US sporting events and teams so they can plan their holidays accordingly and experience some of the unique and passionate US sporting culture.