Brand USA – the destination-marketing organization for the United States – is partnering with the International Association of Golf Tour Operators to raise the profile of American golf-related tourism among global travellers. IAGTO, headquartered in London, is an advocate for nearly 600 golf tour operators in 61 countries. It also works with a network of close to 2,400 association members in 99 countries that are tied to golf tourism in order to develop optimal golfing experiences at golf destinations around the world.
Brand USA has launched a new site – the United States of Great Outdoors – that highlights outdoor travel destinations and experiences across the country. Content on the new site includes an array of travel stories, photography and videos that focus on adventure, nature, family travel and other themes, along with stories organised by both interest and destination.
Brand USA, the destination marketing organisation for the United States, released the USA Luxury Specialist badge this week on the USA Discovery Program – the online training programme for agents in the UK and Ireland. The USA Luxury Specialist badge provides members with content on deluxe accommodations, plush spas, opulent dining options, and other luxurious experiences available across the United States.
Brand USA, the destination marketing organisation for the United States, has announced that it has extended its marketing partnership agreement with Thomas Cook to promote the USA as the world’s leading destination for European visitors. The partnership is the largest marketing partnership Brand USA currently has with a travel retailer in Europe.
The American Society of Travel Agents has offered its commendation after the House of Representatives took an important step toward ensuring the continuation of Brand USA. The House passed the Travel Promotion, Enhancement, & Modernisation Act of 2014 by a vote of 347 to 57 and scheduled for a Senate committee hearing.
Brand USA, the destination marketing organisation for the United States, is pleased to announce confirmation of a 2015 Megafam in partnership with American Airlines and British Airways. The announcement was made at Brand USA 2014 Megafam Finale in Austin, Texas.
Brand USA, the destination marketing organisation for the United States, has officially opened its Brazil office. The office launch event held today in São Paulo was attended by US Ambassador Liliana Ayalde, Brand USA’s senior vice president for global partnerships Alfredo Gonzalez, and Brand USA’s in-market representatives.
Brand USA, the destination marketing organisation for the United States, has launched an interactive social media campaign. The Great American Road Trip will feature 10 road trips covering 39 states and countless destinations through its Discover America channels.